Naked Chicken vs Bonchon Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Naked Chicken vs Bonchon including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
Naked Chicken Franchise
Bonchon Franchise
Investment $233,500 - $624,000$503,879 - $1,099,004
Franchise Fee $25,000$40,000
Royalty Fee 5%3.75%- 4.75%
Advertising Fee 2%-
Year Founded 19982002
Year Franchised 19982002
Term Of Agreement -10 years+5+5
Term Of Agreement -10 years+5+5
Renewal Fee --


Business Experience Requirements
 
Naked Chicken Franchise
Bonchon Franchise
Experience --

Financing Options
 
Naked Chicken Franchise
Bonchon Franchise
  In-House/3rd PartyIn-House/3rd Party
Franchise Fees -/--/-
Start-up Costs -/Yes-/-
Equipment -/Yes-/-
Inventory -/Yes-/-
Receivables -/--/-
Payroll -/--/-

Training & Support
 
Naked Chicken Franchise
Bonchon Franchise
Training -Four-week initial training at our headquarters in New York City and an intensive 5 days on-site training during the store opening
Support --
Marketing Co-op Advertising Ad Templates Regional Advertising-
Operations --

Expansion Plans
 
Naked Chicken Franchise
Bonchon Franchise
US Expansion -Yes
Canada Expansion --
International Expansion -Yes

Company Overviews

About Naked Chicken

Founded in 1981 in the community of Bethpage, New York, (as Pudgie's Famous Chicken), George Sanders developed his secret chicken recipe and skinning process. The concept quickly spread throughout Long Island and by 1989 had become a franchise company. In 2007, Trufoods LLC acquired the Pudgie's brand. After exhaustive research, Trufoods LLC created the most unique, relevant and quality-driven chicken brand in the quick service restaurant industry, Naked Chicken Co. With the introduction of GRILLED and more "portable" skinless chicken products such as tenders, salads and sandwiches, our concept is more viable and appeals to a broader customer base. Trufoods' success is based on our ability to create new opportunities, build customer base through aggressive and effective marketing, reduce costs and improve the overall management of the brand.

Seeking new franchise units in the Midwest, Northeast, Southeast, Middle East, Mexico


Veteran Incentives  50% off franchise fee

About Bonchon

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Bonchon Chicken is a global restaurant chain best known for its crunchy double-fried chicken, savory signature sauces, and unique pan-Asian menu.
Founded in 2002 in South Korea, “Bonchon” means “my hometown” in Korean and represents the company’s mission and commitment to authentic, traditional ingredients and cooking techniques, ensuring the highest level of quality, flavor, and care with each dish.
It is for these reasons, Bonchon was recognized by Business Insider in 2019 as “the gold standard for fried chicken,” beating out five major restaurant chains for “best chicken wings.” Bonchon was also recently named as a top-10 innovative restaurant in Fast Casual’s 2020 Top 100 Movers & Shakers,
further solidifying Bonchon’s position as a leader within the industry.
Today, Bonchon has over 340 locations worldwide, including more than 100 restaurants and franchise outposts across the United States.
  • Traditional sit-down: Restaurants provide a friendly, casual dining experience perfect for gathering with family or friends
  • Quick service / Fast Casual: Restaurants serve Bonchon to customers looking for express-style dining and to-go orders
  • Food Court Concept: Restaurants are streamlined and designed primarily for shopping malls and food courts
The total investment necessary to begin operation of one Bonchon Business is from $503,879 to $1,099,004 (not including real property), including $55,754 that must be paid to the franchisor or its affiliate.
The total investment necessary to begin operation as a franchisee under an Area Development Agreement is from $32,000 to $105,000 (assuming, for the low end of the range, 3 and, for the high end of the range, 10 Businesses, although this is not a maximum), including $30,000 to $100,000 that must be paid to the franchisor or its affiliate.

#277 in Franchise 500 for 2021.  Not in Franchise 500 for 2020.