Home2 Suites vs Trademark Collection Hotel Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Home2 Suites vs Trademark Collection Hotel including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees

 
Home2 Suites Franchise
Trademark Collection Hotel Franchise
Investment $9,102,300 - $17,456,500$198,558 - $12,854,531
Franchise Fee $75,000N/A
Royalty Fee 5%-
Advertising Fee 3.5%-
Year Founded 20082017
Year Franchised 20092017
Term Of Agreement 22 years-
Term Of Agreement 22 years-
Renewal Fee Same as initial fee-


Business Experience Requirements

 
Home2 Suites Franchise
Trademark Collection Hotel Franchise
Experience --

Financing Options

 
Home2 Suites Franchise
Trademark Collection Hotel Franchise
  In-House/3rd PartyIn-House/3rd Party
Franchise Fees -/Yes-/-
Start-up Costs -/Yes-/-
Equipment -/Yes-/-
Inventory -/Yes-/-
Receivables -/Yes-/-
Payroll -/Yes-/-

Training & Support

 
Home2 Suites Franchise
Trademark Collection Hotel Franchise
Training On-The-Job Training: 1 hour Classroom Training: Varies -
Support Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Proprietary Software Franchisee Intranet Platform -
Marketing Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app -
Operations Number of Employees Required to Run: 30 -

Expansion Plans

 
Home2 Suites Franchise
Trademark Collection Hotel Franchise
US Expansion YesYes
Canada Expansion YesYes
International Expansion NoYes

Company Overviews

About Home2 Suites

Home2 Suites by Hilton, one of the fastest-growing brands in the history of Hilton, is a mid-tier, all-suite, award-winning extended-stay hotel concept designed to offer stylish accommodations with flexible guest room configurations and inspired amenities for the cost-conscious guest. With a commitment to environmentally friendly products and hotel operations, Home2 Suites offers complimentary breakfast selections with hundreds of combinations; innovative and customizable guest room designs; laundry and fitness areas; complimentary WiFi; multiple outdoor spaces; 24-hour business centers; expansive community spaces; and pet-friendly environments.

The total investment necessary to begin operation of a newly constructed 107 suite Home2 Suites by Hilton hotel, excluding real property, is $9,111,295 to $17,474,775, including up to $236,995 that must be paid to the franchisor or their affiliates.

Veteran Incentives  Varies
"Entrepreneur
#113 in Franchise 500 for 2020.
#43 in Franchise 500 for 2021.







About Trademark Collection Hotel

"Trademark

Trademark Collection by Wyndham is the Company's fastest-growing brand, and experienced a 19% growth in rooms year-over-year as of December 31, 2019.  The growth comes at a time when soft brands have strong appeal for independent owners seeking the support of a branded partner as the travel industry prepares for recovery of domestic, leisure travel. With Trademark Collection, hoteliers gain access to Wyndham's 83 million Wyndham Rewards loyalty members and the company's global distribution network without having to sacrifice their properties' own unique branding and identities. As a leader in economy and midscale lodging, Wyndham is uniquely positioned to champion hoteliers in these segments, helping them compete in an ever-changing distribution environment with brand-backed support. With over 15,000 independent economy and midscale hotels in the U.S., converting independent hotels to Wyndham brands remains an important source of consistent rooms. Wyndham has a proven track record of growing net rooms during lodging cycle downturns, fueled by the strong value proposition across its portfolio of well-known brands. In the first quarter, Wyndham's conversion pipeline increased 8% globally year-over-year. 
The success of its owner base is critical to Wyndham's business, and the Company is taking an owner-first approach to endurance and recovery in the wake of COVID-19 crisis. Wyndham is assisting owners by suspending certain fees, providing payment relief and deferring property improvement plans for nonessential brand standards in an effort to reduce operating costs in the near term while the industry recovers. The Company also took efforts to secure government assistance for franchisees, partnering with industry organizations to advocate on their behalf while guiding them through available relief, like the CARES act.
To support its franchisees as travel picks up again, Wyndham previously announced a long-term, multi-faceted initiative in the U.S. to build confidence among guests. The initiative, dubbed "Count on UsSM" will immediately focus on further elevating health and safety protocols at Wyndham hotels in the wake of COVID-19, shoring up critical supply chains and introducing new standards, training and guidelines grounded in guidance from the U.S. Centers for Disease Control and Prevention.
Wyndham has also expanded its relationship with industry leader Ecolab on requiring consistent use of Ecolab's EPA-approved disinfectants in guestrooms and public spaces nationwide.

The total investment necessary to begin operation of a typical 100 room Trademark Collection hotel for a new construction project ranges from $8,087,199 to $12,854,531.
The total investment necessary to begin operation of a typical 100 room Trademark Collection hotel if you already own a facility ranges from $198,558 to $4,409,581. Land acquisition costs are not included in these ranges. The above amounts include a range of $43,400 to $74,725 that must be paid to the Franchisor or its affiliate(s).