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Updated RecentlyThe Hummus & Pita Co. vs Spitz Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of The Hummus & Pita Co. vs Spitz including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $278,400 - $780,500 | $154,500 - $1,628,500 |
| Franchise Fee | $40,000 | $35,000 |
| Royalty Fee | 6% | - |
| Advertising Fee | 1% | - |
| Year Founded | 2011 | 2013 |
| Year Franchised | 2017 | 2013 |
| Term Of Agreement | 10 years | - |
| Term Of Agreement | 10 years | - |
| Renewal Fee | $7500 | - |
Business Experience Requirements |
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| Experience | One million liquidity. Must have owned and operated at least one brand for at least 5 years. | - |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | -/- | -/- |
| Start-up Costs | -/- | -/- |
| Equipment | -/- | -/- |
| Inventory | -/- | -/- |
| Receivables | -/- | -/- |
| Payroll | -/- | -/- |
Training & Support |
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| Training | Training & operation materials and manuals. methods, formats, specifications, standards, systems, procedures, food preparation techniques, sales and marketing techniques, knowledge, and experience used in developing and operating The Hummus & Pita Co. Restaurants. Marketing, promotional and advertising research and programs for The Hummus & Pita Co. Restaurants. Knowledge of specifications for and suppliers of Operating Assets, Proprietary Products, and other products and supplies, including supplier pricing and related terms. We provide MLS system power by Wisetail - The Hummus Hub. | - |
| Support | We provide support for public relations, market research, and other advertising, promotion, and marketing activities. Marketing advertising, promotion, and marketing activities Employee training, employee HR | - |
| Marketing | Marketing advertising, promotion, and marketing activities | - |
| Operations | We give turnkey operations if wanted with relationship with all vendors and types. From payroll to inventory, POS to third party delivery, etc. | - |
Expansion Plans |
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| US Expansion | Yes | Yes |
| Canada Expansion | Yes | - |
| International Expansion | - | - |
Company Overviews
About The Hummus & Pita Co.
!["The]("https://image.pitchbook.com/oQfZmGEpxQsc5dg5ASfNa2Rkhgp1588736945509_200x200")
The Hummus & Pita Co. is a New York City-based concept that brings healthy, homemade
Mediterranean cuisine to the masses in a comfortable and inviting environment. All menuitems are made-from-scratch on the premises, using only the freshest ingredients available
to ensure high-quality flavor-focused eats at every visit. The concept has been named one
of “13 New York Fast Casuals to Watch” and “11 Restaurant Franchises on the Cusp of
Greatness” by QSR Magazine, which also dubbed their signature Dessert Hummus one of
“America’s Most Innovative Menu Items.” The Hummus & Pita Co. currently operates six
locations in New York City, Brookfield, CT, Holmdel, NJ, and Auburn Hills, MI, with additional
units in development in Los Angeles, CA, Atlanta, GA, Columbus, OH, and Alabama.
The Hummus & Pita Co. is currently looking for experienced multi-unit foodservice operators
to develop franchise territories in major markets.
About Spitz
!["Spitz]("https://fddexchange.com/wp-content/uploads/2020/07/Spitz-300x96.jpg")
Although the SPITZ concept was engineered to appeal to consumers of all
ages, where the menu and decor are most relevant is to the Millennial
and Gen Zs. To understand why this is so important, you only need to
examine those generation’s pursuits and purchasing power. YPulse, the
world leader in youth consumer insight, claims that in 2020 Millennials
and Gen Z teens have the incredible spending power of nearly $3
Trillion. YPulse also reports that the 73 million U.S. Millennials spend
as much as 71% of their monthly expenditures on dining out and take out
purchases. Also important to our brand and menu engineering is
Nielsen’s 2017 study which found that Millennials purchase foods that
harbor a strong social purpose and include multicultural flavors.
From our Wraps & Garden Bowls to our Sangria & Cocktails: fresh, flavorful & so good!
Single Restaurant Program. Under the Single Restaurant
Program, you will sign a Franchise Agreement to operate a single Spitz
Restaurant. The total investment necessary to begin operations of a
single Spitz Restaurant ranges from approximately $301,200 to $769,000.
This includes $35,000 that must be paid to the franchisor or their
affiliate.
Area Development Program. Under the Area Development Program, the franchisor assigns a defined area within which you must develop and operate a minimum of 2 Spitz Restaurants within a specified period of time. The total investment necessary to begin operations of 2 to 4 Spitz Restaurants under an Area Development Agreement ranges from approximately $307,200 to $784,000. This includes $40,000 to $45,000 that must be paid to the franchisor or their affiliate.
Mobile Restaurant Program. Under the Mobile Restaurant Program, you will sign a Franchise Agreement to operate a single Spitz food truck (a “Mobile Restaurant”). The total investment necessary to begin operations of a single Mobile Restaurant ranges from approximately $187,000 to $263,000. This includes $5,000 that must be paid to the franchisor or their affiliate.
Purchase Program. Under the Purchase Program, you will purchase an existing and operating company‐owned Spitz Restaurant from the franchisor’s affiliate. The total investment necessary to begin operations of an Operating Spitz Restaurant ranges from approximately $154,500 to $1,628,500. This includes $142,000 to $575,000 that must be paid to the franchisor or their affiliate.
Area Development Program. Under the Area Development Program, the franchisor assigns a defined area within which you must develop and operate a minimum of 2 Spitz Restaurants within a specified period of time. The total investment necessary to begin operations of 2 to 4 Spitz Restaurants under an Area Development Agreement ranges from approximately $307,200 to $784,000. This includes $40,000 to $45,000 that must be paid to the franchisor or their affiliate.
Mobile Restaurant Program. Under the Mobile Restaurant Program, you will sign a Franchise Agreement to operate a single Spitz food truck (a “Mobile Restaurant”). The total investment necessary to begin operations of a single Mobile Restaurant ranges from approximately $187,000 to $263,000. This includes $5,000 that must be paid to the franchisor or their affiliate.
Purchase Program. Under the Purchase Program, you will purchase an existing and operating company‐owned Spitz Restaurant from the franchisor’s affiliate. The total investment necessary to begin operations of an Operating Spitz Restaurant ranges from approximately $154,500 to $1,628,500. This includes $142,000 to $575,000 that must be paid to the franchisor or their affiliate.