CityRow Fitness vs Iron Tribe Fitness Franchise Comparison

Row,row,row your franchise'

Today’s consumer is seeking tailored services that cater to their individual needs, not to the masses. Boutique fitness is replacing crowded, intimidating gyms. It’s changing the way people get fit with effective, hard-hitting workouts that are also a whole lot of fun. The CityRow concept was tested and perfected in New York’s fiercely competitive market. Every aspect, from studio design to instructor training to member retention, has been refined so that you can hit the ground running. Backed by Franworth - the premier franchise development company - CityRow’s proven business model is poised to win markets from coast to coast. Be first in your region with this killer concept and become the breakout brand.

We are looking for franchisees who want to take control of their financial and professional future. Our best franchisees are not afraid to roll up their sleeves and get connected to their community. This is a people business first and foremost, so our focus is on the guest experience! Our goal is to make the process of opening a CityRow Studio as easy for you as possible. We will take you through our Discovery Process to ensure that all of your questions are answered and that there is a good mutual fit. You can count on us here at CityRow - we want to see our franchisees succeed.

Iron Tribe was founded by fitness industry veteran, Forrest Walden, back in 2008 in his 400 square foot garage. Initially, it was just to have a place for Forrest to do group-based workouts with his friends because he couldn’t find anywhere locally that offered the right amount of space and equipment. There was no charge to belong, but you had to have a personal invite.  As more and more friends begged to come and join his garage gym, Forrest began to dream about what it would look like to start a brand-new concept that would take his team-based, group workouts to the next level and allow more lives to be impacted. The first official Iron Tribe location opened in February of 2010. The response from the community was immediate and overwhelming. In fact, the 250 membership cap was reached in under 8 months with a growing waiting list .

That location has operated at max capacity since  September of 2010 eventually moving across the street and expanding the location to serve 300 clients.