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Updated RecentlyTrademark Collection Hotel vs BW Premier Collection Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Trademark Collection Hotel vs BW Premier Collection including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $198,558 - $12,854,531 | N/A |
| Franchise Fee | N/A | N/A |
| Royalty Fee | - | - |
| Advertising Fee | - | - |
| Year Founded | 2017 | 2015 |
| Year Franchised | 2017 | 2015 |
| Term Of Agreement | - | - |
| Term Of Agreement | - | - |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | - | - |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | -/- | -/- |
| Start-up Costs | -/- | -/- |
| Equipment | -/- | -/- |
| Inventory | -/- | -/- |
| Receivables | -/- | -/- |
| Payroll | -/- | -/- |
Training & Support |
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| Training | - | - |
| Support | - | - |
| Marketing | - | - |
| Operations | - | - |
Expansion Plans |
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| US Expansion | Yes | Yes |
| Canada Expansion | Yes | - |
| International Expansion | Yes | Yes |
Company Overviews
About Trademark Collection Hotel
!["Trademark]("https://fddexchange.com/wp-content/uploads/2021/02/Trademark-Collection-Hotel-300x127.png")
Trademark Collection by Wyndham is the Company's fastest-growing
brand, and experienced a 19% growth in rooms year-over-year as of December 31,
2019. The growth comes at a time when soft brands have strong appeal
for independent owners seeking the support of a branded partner as the
travel industry prepares for recovery of domestic, leisure travel. With
Trademark Collection, hoteliers gain access to Wyndham's 83 million
Wyndham Rewards loyalty members and the company's global distribution
network without having to sacrifice their properties' own unique
branding and identities. As a leader in economy and midscale lodging,
Wyndham is uniquely positioned to champion hoteliers in these segments,
helping them compete in an ever-changing distribution environment with
brand-backed support. With over 15,000 independent economy and
midscale hotels in the U.S., converting independent hotels to Wyndham
brands remains an important source of consistent rooms. Wyndham has a
proven track record of growing net rooms during lodging cycle downturns,
fueled by the strong value proposition across its portfolio of
well-known brands. In the first quarter, Wyndham's conversion pipeline
increased 8% globally year-over-year.
The success
of its owner base is critical to Wyndham's business, and the Company is
taking an owner-first approach to endurance and recovery in the wake of
COVID-19 crisis. Wyndham is assisting owners by suspending certain
fees, providing payment relief and deferring property improvement plans
for nonessential brand standards in an effort to reduce operating costs
in the near term while the industry recovers. The Company also took
efforts to secure government assistance for franchisees, partnering with
industry organizations to advocate on their behalf while guiding them
through available relief, like the CARES act.
To support its
franchisees as travel picks up again, Wyndham previously announced a
long-term, multi-faceted initiative in the U.S. to build confidence
among guests. The initiative, dubbed "Count on UsSM" will
immediately focus on further elevating health and safety protocols at
Wyndham hotels in the wake of COVID-19, shoring up critical supply
chains and introducing new standards, training and guidelines grounded
in guidance from the U.S. Centers for Disease Control and Prevention.
Wyndham has also expanded its relationship with industry leader Ecolab
on requiring consistent use of Ecolab's EPA-approved disinfectants in
guestrooms and public spaces nationwide.
The total investment necessary to begin operation of a typical 100
room Trademark Collection hotel for a new construction project ranges
from $8,087,199 to $12,854,531.
The total investment necessary to begin
operation of a typical 100 room Trademark Collection hotel if you
already own a facility ranges from $198,558 to $4,409,581. Land
acquisition costs are not included in these ranges. The above amounts
include a range of $43,400 to $74,725 that must be paid to the
Franchisor or its affiliate(s).
About BW Premier Collection
!["BW]("https://fddexchange.com/wp-content/uploads/2020/04/BW-Premier-Collection.jpg")
Best Western Hotels & Resorts headquartered in Phoenix, Arizona, is a privately held hotel brand within the BWH Hotel Group global network. With 18 brands and approximately 4,700 hotels in over 100 countries and territories worldwide*, BWH Hotel Group suits the needs of developers and guests in every market. Brands include Best Western, Best Western Plus, Best Western Premier®, Executive Residency by Best Western, Vīb®, GLō®, Aiden®, Sadie®, BW Premier Collection® and BW Signature Collection®. Through acquisition, WorldHotelsTM Luxury, WorldHotels Elite, WorldHotels Distinctive and WorldHotels Crafted collections are also offered. Completing the portfolio is SureStay®, SureStay Plus®, SureStay Collection® and SureStay Studio franchises.
The total investment necessary to begin operation of a 120-room BW
Premier Collection hotel is $606,800 - $5,281,500, which includes
$29,000 - $39,400 that must be paid to the franchisor or their
affiliate.
The total investment necessary to begin operation of a 90-room BW Signature Collection hotel is $436,300 - $2,124,500, which includes $29,000 - $39,400 that must be paid to the franchisor or their affiliate.
The total investment necessary to begin operation of a 90-room BW Signature Collection hotel is $436,300 - $2,124,500, which includes $29,000 - $39,400 that must be paid to the franchisor or their affiliate.