Trademark Collection Hotel vs WaterWalk Hotels and Apartments Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Trademark Collection Hotel vs WaterWalk Hotels and Apartments including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees

 
Trademark Collection Hotel Franchise
WaterWalk Hotels and Apartments Franchise
Investment $198,558 - $12,854,531$19,960,000 - $25,430,000
Franchise Fee N/A$50,000
Royalty Fee --
Advertising Fee --
Year Founded 20172014
Year Franchised 20172014
Term Of Agreement --
Term Of Agreement --
Renewal Fee --


Business Experience Requirements

 
Trademark Collection Hotel Franchise
WaterWalk Hotels and Apartments Franchise
Experience --

Financing Options

 
Trademark Collection Hotel Franchise
WaterWalk Hotels and Apartments Franchise
  In-House/3rd PartyIn-House/3rd Party
Franchise Fees -/--/-
Start-up Costs -/--/-
Equipment -/--/-
Inventory -/--/-
Receivables -/--/-
Payroll -/--/-

Training & Support

 
Trademark Collection Hotel Franchise
WaterWalk Hotels and Apartments Franchise
Training --
Support --
Marketing --
Operations --

Expansion Plans

 
Trademark Collection Hotel Franchise
WaterWalk Hotels and Apartments Franchise
US Expansion YesYes
Canada Expansion Yes-
International Expansion Yes-

Company Overviews

About Trademark Collection Hotel

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Trademark Collection by Wyndham is the Company's fastest-growing brand, and experienced a 19% growth in rooms year-over-year as of December 31, 2019.  The growth comes at a time when soft brands have strong appeal for independent owners seeking the support of a branded partner as the travel industry prepares for recovery of domestic, leisure travel. With Trademark Collection, hoteliers gain access to Wyndham's 83 million Wyndham Rewards loyalty members and the company's global distribution network without having to sacrifice their properties' own unique branding and identities. As a leader in economy and midscale lodging, Wyndham is uniquely positioned to champion hoteliers in these segments, helping them compete in an ever-changing distribution environment with brand-backed support. With over 15,000 independent economy and midscale hotels in the U.S., converting independent hotels to Wyndham brands remains an important source of consistent rooms. Wyndham has a proven track record of growing net rooms during lodging cycle downturns, fueled by the strong value proposition across its portfolio of well-known brands. In the first quarter, Wyndham's conversion pipeline increased 8% globally year-over-year. 
The success of its owner base is critical to Wyndham's business, and the Company is taking an owner-first approach to endurance and recovery in the wake of COVID-19 crisis. Wyndham is assisting owners by suspending certain fees, providing payment relief and deferring property improvement plans for nonessential brand standards in an effort to reduce operating costs in the near term while the industry recovers. The Company also took efforts to secure government assistance for franchisees, partnering with industry organizations to advocate on their behalf while guiding them through available relief, like the CARES act.
To support its franchisees as travel picks up again, Wyndham previously announced a long-term, multi-faceted initiative in the U.S. to build confidence among guests. The initiative, dubbed "Count on UsSM" will immediately focus on further elevating health and safety protocols at Wyndham hotels in the wake of COVID-19, shoring up critical supply chains and introducing new standards, training and guidelines grounded in guidance from the U.S. Centers for Disease Control and Prevention.
Wyndham has also expanded its relationship with industry leader Ecolab on requiring consistent use of Ecolab's EPA-approved disinfectants in guestrooms and public spaces nationwide.

The total investment necessary to begin operation of a typical 100 room Trademark Collection hotel for a new construction project ranges from $8,087,199 to $12,854,531.
The total investment necessary to begin operation of a typical 100 room Trademark Collection hotel if you already own a facility ranges from $198,558 to $4,409,581. Land acquisition costs are not included in these ranges. The above amounts include a range of $43,400 to $74,725 that must be paid to the Franchisor or its affiliate(s).



About WaterWalk Hotels and Apartments

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WaterWalk offers both well-appointed hotel suites and all-inclusive apartments. Stay a few days or settle in for a while.
We do hospitality right. Every time.

The total investment necessary to begin operation of a WaterWalk Property ranges from $19,960,000 to $25,430,000. This includes the initial fees owed to  WaterWalk varying from between $137,000 and $647,500 that must be paid to WaterWalk or its affiliates when the Property has no more than 153 units. If the Property will have more than 153 units, the payment to  WaterWalk and its affiliates and the total investment is increased by $375 per each additional unit.