Trademark Collection Hotel vs Best Western Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Trademark Collection Hotel vs Best Western including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees

 
Trademark Collection Hotel Franchise
Best Western Franchise
Investment $198,558 - $12,854,531$50,505 - $24,773,188
Franchise Fee N/A$45,000 - $60,000
Royalty Fee --
Advertising Fee --
Year Founded 20171946
Year Franchised 20171957
Term Of Agreement --
Term Of Agreement --
Renewal Fee --


Business Experience Requirements

 
Trademark Collection Hotel Franchise
Best Western Franchise
Experience --

Financing Options

 
Trademark Collection Hotel Franchise
Best Western Franchise
  In-House/3rd PartyIn-House/3rd Party
Franchise Fees -/--/-
Start-up Costs -/--/-
Equipment -/--/-
Inventory -/--/-
Receivables -/--/-
Payroll -/--/-

Training & Support

 
Trademark Collection Hotel Franchise
Best Western Franchise
Training --
Support --
Marketing --
Operations --

Expansion Plans

 
Trademark Collection Hotel Franchise
Best Western Franchise
US Expansion YesYes
Canada Expansion Yes-
International Expansion YesYes

Company Overviews

About Trademark Collection Hotel

"Trademark

Trademark Collection by Wyndham is the Company's fastest-growing brand, and experienced a 19% growth in rooms year-over-year as of December 31, 2019.  The growth comes at a time when soft brands have strong appeal for independent owners seeking the support of a branded partner as the travel industry prepares for recovery of domestic, leisure travel. With Trademark Collection, hoteliers gain access to Wyndham's 83 million Wyndham Rewards loyalty members and the company's global distribution network without having to sacrifice their properties' own unique branding and identities. As a leader in economy and midscale lodging, Wyndham is uniquely positioned to champion hoteliers in these segments, helping them compete in an ever-changing distribution environment with brand-backed support. With over 15,000 independent economy and midscale hotels in the U.S., converting independent hotels to Wyndham brands remains an important source of consistent rooms. Wyndham has a proven track record of growing net rooms during lodging cycle downturns, fueled by the strong value proposition across its portfolio of well-known brands. In the first quarter, Wyndham's conversion pipeline increased 8% globally year-over-year. 
The success of its owner base is critical to Wyndham's business, and the Company is taking an owner-first approach to endurance and recovery in the wake of COVID-19 crisis. Wyndham is assisting owners by suspending certain fees, providing payment relief and deferring property improvement plans for nonessential brand standards in an effort to reduce operating costs in the near term while the industry recovers. The Company also took efforts to secure government assistance for franchisees, partnering with industry organizations to advocate on their behalf while guiding them through available relief, like the CARES act.
To support its franchisees as travel picks up again, Wyndham previously announced a long-term, multi-faceted initiative in the U.S. to build confidence among guests. The initiative, dubbed "Count on UsSM" will immediately focus on further elevating health and safety protocols at Wyndham hotels in the wake of COVID-19, shoring up critical supply chains and introducing new standards, training and guidelines grounded in guidance from the U.S. Centers for Disease Control and Prevention.
Wyndham has also expanded its relationship with industry leader Ecolab on requiring consistent use of Ecolab's EPA-approved disinfectants in guestrooms and public spaces nationwide.

The total investment necessary to begin operation of a typical 100 room Trademark Collection hotel for a new construction project ranges from $8,087,199 to $12,854,531.
The total investment necessary to begin operation of a typical 100 room Trademark Collection hotel if you already own a facility ranges from $198,558 to $4,409,581. Land acquisition costs are not included in these ranges. The above amounts include a range of $43,400 to $74,725 that must be paid to the Franchisor or its affiliate(s).



About Best Western

"Best

Best Western Hotels & Resorts headquartered in Phoenix, Arizona, is a privately held hotel brand within the BWH Hotel Group global network. With 18 brands and approximately 4,700 hotels in over 100 countries and territories worldwide, BWH Hotel Group suits the needs of developers and guests in every market. Brands include Best Western®, Best Western Plus®, Best Western Premier®, Executive Residency by Best Western®, Vīb®, GLō®, Aiden®, Sadie®, BW Premier Collection® and BW Signature Collection®. Through acquisition, WorldHotelsTM Luxury, WorldHotels Elite, WorldHotels Distinctive and WorldHotels Crafted collections are also offered. Completing the portfolio is SureStay®, SureStay Plus®, SureStay Collection® and SureStay Studio franchises.


The total investment necessary to begin operation of a 75-room Best Western hotel is $5,080,050 - $9,589,538 (for new construction) and $505,050 - $1,939,539 (for a conversion), which includes $69,350 - $143,438 that must be paid to the franchisor or their affiliate; the total investment necessary to begin operation of a 90-room
Best Western Plus hotel is $6,433,050 - $10,397,788 (for new construction) and $608,050 - $2,406,288 (for a  conversion), which includes $72,350 - $147,188 that must be paid to the franchisor or their affiliate; the total investment necessary to begin operation of a 120-room Best Western Premier hotel is $13,944,450 - $24,773,188 (for new construction) and $869,450 - $5,673,188 (for a conversion), which includes $78,350 - $154,688 that must be paid to the franchisor or their affiliate; the total investment necessary to begin operation of a 100-room Executive Residency by Best Western hotel is $6,573,050 - $11,949,788 (for new construction) and $648,050 - $3,149,788 (for a conversion), which includes $74,350 - $149,688 that must be paid to the franchisor or their affiliate; the total investment necessary to begin operation of a 100-room dual brand hotel (e.g., Best Western Plus and Executive Residency by Best Western) is $6,751,750 - $12,065,838 (for new construction) and $726,750 - $3,370,838 (for a conversion), which includes $109,350 - $193,438 that must be paid to the franchisor or their affiliate; the total investment necessary to begin operation of a 110-room Vīb hotel as is $9,817,150 - $14,354,988 (for new construction) and $1,392,150 - $3,804,988 (for a conversion), which includes $76,350 - $152,188 that must be paid to the franchisor or their affiliate; the total investment necessary to begin operation of an 80-room GLō hotel is $7,354,750 - $9,821,488 (for new construction) and $1,129,750 - $2,771,488 (for a conversion), which includes $70,350 - $144,688 that must be paid to the franchisor or their affiliate; the total investment necessary to begin operation of a 90-room Aiden hotel is $6,494,750 - $10,467,988 (for new construction) and $669,750 - $2,467,988 (for a conversion), which includes $72,350 - $147,188 that must be paid to the franchisor or their affiliate; and, the total investment necessary to begin operation of a 120-room Sadie hotel is $13,924,750 - $24,749,488 (for new construction) and $845,750 - $5,649,488 (for a conversion), which includes $78,350 - $154,688 that must be paid to the franchisor or their affiliate.