Four Points by Sheraton vs Aloft hotels Franchise Comparison

Marriott International is the world’s largest travel company, offering unmatched choice, like Four Points by Sheraton, for guests and driving unrivaled value for owners. With our expansive portfolio of brands, dynamic sales and marketing platform, and a global scale that drives efficiencies, our owners benefit from a clear competitive advantage and opportunity to maximize each hotel investment.

Aloft Hotels caters to today’s modern traveler who craves jet-setting style and a vibrant social scene at an affordable price. Urban-inspired design, accessible technology and innovative programing centering on music and F&B make Aloft unique to the traditional hotel landscape.

The total investment necessary to begin operation of a newly-constructed prototypical Aloft Hotel, excluding the cost of real estate and related costs (building permit, tap, and impact fees), ranges from $10,358,360 to $21,797,660 for an 80 to 110-guestroom Aloft Hotel to $13,906,160 to $26,620,860 for a 120 to 150-guestroom Aloft Hotel. This includes approximately $185,050 to $258,650 that must be paid to the franchisor or an affiliate.