Iron Tribe Fitness vs TruFusion Franchise Comparison

Iron Tribe was founded by fitness industry veteran, Forrest Walden, back in 2008 in his 400 square foot garage. Initially, it was just to have a place for Forrest to do group-based workouts with his friends because he couldn’t find anywhere locally that offered the right amount of space and equipment. There was no charge to belong, but you had to have a personal invite.  As more and more friends begged to come and join his garage gym, Forrest began to dream about what it would look like to start a brand-new concept that would take his team-based, group workouts to the next level and allow more lives to be impacted. The first official Iron Tribe location opened in February of 2010. The response from the community was immediate and overwhelming. In fact, the 250 membership cap was reached in under 8 months with a growing waiting list .

That location has operated at max capacity since  September of 2010 eventually moving across the street and expanding the location to serve 300 clients.

Founded in 2013, TruFusion is a one-of-a-kind group fitness studio that offers over 200 unique fusion workout classes per week including Hot Pilates, Tru Kettlebell, HIITribe, Barefoot Bootcamp, YinFused and more. The popular Las Vegas-based franchise has developed a loyal following of members that coin themselves the TruTribe. Placing an emphasis on inspiring the surrounding community. TruFusion is a one-stop shop for all things health and fitness, offering several additional products and services including healthy food & beverages and an original line of workout apparel.

The total investment necessary to begin operation of a TruFusion group fitness franchise is  $1,400,510 to $3,061,250 for a Flagship Studio (this includes $109,260 to $267,600 that must be paid to the franchisor or their affiliates) and $899,720 to $1,699,550 for an Express Studio (This includes $109,260 to $267,600 that must be paid to the franchisor or their affiliates).