Hard Rock Hotel vs Aloft hotels Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Hard Rock Hotel vs Aloft hotels including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees

 
Hard Rock Hotel Franchise
Aloft hotels Franchise
Investment $118,010,666 - $221,433,000$10,358,360 - $26,620,860
Franchise Fee $50,000$185,050 - $258,650
Royalty Fee -5.5%
Advertising Fee --
Year Founded 2001-
Year Franchised 2001-
Term Of Agreement --
Term Of Agreement --
Renewal Fee --


Business Experience Requirements

 
Hard Rock Hotel Franchise
Aloft hotels Franchise
Experience --

Financing Options

 
Hard Rock Hotel Franchise
Aloft hotels Franchise
  In-House/3rd PartyIn-House/3rd Party
Franchise Fees -/--/-
Start-up Costs -/--/-
Equipment -/--/-
Inventory -/--/-
Receivables -/--/-
Payroll -/--/-

Training & Support

 
Hard Rock Hotel Franchise
Aloft hotels Franchise
Training --
Support --
Marketing --
Operations --

Expansion Plans

 
Hard Rock Hotel Franchise
Aloft hotels Franchise
US Expansion YesYes
Canada Expansion --
International Expansion YesYes

Company Overviews

About Hard Rock Hotel


"Hard
Hard Rock Hotels span the globe with an uncompromising dedication to hospitality that promises so much more than merely a place to stay.
We embrace the culture and character of each of our all-inclusive resorts collection locations with an energy and enthusiasm only found at Hard Rock.

Our hotels are rooted in the spirit of music that all began with a guitar donated by rock legend Eric Clapton to London’s original Hard Rock Cafe. We offer a suite of services for guests that value the VIP treatment. And we welcome people from all walks of life in an all-inclusive way.
Every Hard Rock Hotel takes the spirit of its destination and blends it with our vibrant collection of music and memorabilia.



About Aloft hotels

Aloft Hotels caters to today’s modern traveler who craves jet-setting style and a vibrant social scene at an affordable price. Urban-inspired design, accessible technology and innovative programing centering on music and F&B make Aloft unique to the traditional hotel landscape.

The total investment necessary to begin operation of a newly-constructed prototypical Aloft Hotel, excluding the cost of real estate and related costs (building permit, tap, and impact fees), ranges from $10,358,360 to $21,797,660 for an 80 to 110-guestroom Aloft Hotel to $13,906,160 to $26,620,860 for a 120 to 150-guestroom Aloft Hotel. This includes approximately $185,050 to $258,650 that must be paid to the franchisor or an affiliate.