Moxy Hotels vs Reverb hotel by Hard Rock Franchise Comparison

Moxy Hotels, Marriott International’s newest and most anxious affordable brand, serves as a playground that attracts Fun Hunter travelers. With a highly competitive market for hotels in much of the United States and Canada, Moxy Hotels gives owners and franchisees a new pick of the litter to compete in the upper, midscale priced tier in prime urban locations.

The total investment necessary to begin operation of a newly-constructed prototypical Moxy Hotel, excluding the cost of real estate and related costs (building permit, tap, and impact fees), ranges from $10,309,910 to $25,544,600 for a 100 to 150-room Moxy Hotel and from $15,162,110 to  31,230,300 for a 151 to 200-room Moxy Hotel, plus from 100,000 to 200,000 Euros to be paid to a third-party not related to us. This includes approximately $161,000 to $280,590 that must be paid to the franchisor or an affiliate.

Hard Rock Hotel Licensing, Inc. offers franchises for the operation of an upscale, select-service hotel that operates under the name “Reverb.”

If you purchase a single franchised Hotel, the total investment necessary to begin operation of a Reverb franchise ranges from $15,445,000 to $37,020,000. This includes an amount ranging from $151,000 to $415,000 that must be paid to the franchisor and their affiliates.
If you purchase area development rights, the total investment necessary to begin operation of a Reverb franchise ranges from $15,445,000 to $37,020,000, plus an additional deposit fee that is calculated as: $50,000 for the 2nd Hotel you will develop under the area development agreement, plus $12,500 per Hotel for your 3rd and each additional Hotel you will commit to develop under the area development agreement. This includes an amount ranging from $151,000 to $415,000, plus the total amount of the deposit fee, that must be paid to the franchisor and their affiliates.