Moxy Hotels vs Tempo by Hilton Franchise Comparison

Moxy Hotels, Marriott International’s newest and most anxious affordable brand, serves as a playground that attracts Fun Hunter travelers. With a highly competitive market for hotels in much of the United States and Canada, Moxy Hotels gives owners and franchisees a new pick of the litter to compete in the upper, midscale priced tier in prime urban locations.

The total investment necessary to begin operation of a newly-constructed prototypical Moxy Hotel, excluding the cost of real estate and related costs (building permit, tap, and impact fees), ranges from $10,309,910 to $25,544,600 for a 100 to 150-room Moxy Hotel and from $15,162,110 to  31,230,300 for a 151 to 200-room Moxy Hotel, plus from 100,000 to 200,000 Euros to be paid to a third-party not related to us. This includes approximately $161,000 to $280,590 that must be paid to the franchisor or an affiliate.

Hilton expects the first Tempo property to open in 2021 and is looking to target mainly urban and surban (areas just outside a major city that still offer a range of urban amenities) markets.Hilton has long championed the efficiencies of multi-brand properties, and Tempo by Hilton will pursue those opportunities when they are a good fit for a particular destination. Currently, there’s neither a set cost per key nor a minimum/maximum on room counts. The numbers will be market dependent, although the company anticipates 150 keys on average and is positioning Tempo to compete at roughly a 15 percent higher average daily rate than a Hilton Garden Inn in the same market.