Moxy Hotels vs Aloft hotels Franchise Comparison

Moxy Hotels, Marriott International’s newest and most anxious affordable brand, serves as a playground that attracts Fun Hunter travelers. With a highly competitive market for hotels in much of the United States and Canada, Moxy Hotels gives owners and franchisees a new pick of the litter to compete in the upper, midscale priced tier in prime urban locations.

The total investment necessary to begin operation of a newly-constructed prototypical Moxy Hotel, excluding the cost of real estate and related costs (building permit, tap, and impact fees), ranges from $10,309,910 to $25,544,600 for a 100 to 150-room Moxy Hotel and from $15,162,110 to  31,230,300 for a 151 to 200-room Moxy Hotel, plus from 100,000 to 200,000 Euros to be paid to a third-party not related to us. This includes approximately $161,000 to $280,590 that must be paid to the franchisor or an affiliate.

Aloft Hotels caters to today’s modern traveler who craves jet-setting style and a vibrant social scene at an affordable price. Urban-inspired design, accessible technology and innovative programing centering on music and F&B make Aloft unique to the traditional hotel landscape.

The total investment necessary to begin operation of a newly-constructed prototypical Aloft Hotel, excluding the cost of real estate and related costs (building permit, tap, and impact fees), ranges from $10,358,360 to $21,797,660 for an 80 to 110-guestroom Aloft Hotel to $13,906,160 to $26,620,860 for a 120 to 150-guestroom Aloft Hotel. This includes approximately $185,050 to $258,650 that must be paid to the franchisor or an affiliate.