Moxy Hotels vs Best Western Franchise Comparison

Moxy Hotels, Marriott International’s newest and most anxious affordable brand, serves as a playground that attracts Fun Hunter travelers. With a highly competitive market for hotels in much of the United States and Canada, Moxy Hotels gives owners and franchisees a new pick of the litter to compete in the upper, midscale priced tier in prime urban locations.

The total investment necessary to begin operation of a newly-constructed prototypical Moxy Hotel, excluding the cost of real estate and related costs (building permit, tap, and impact fees), ranges from $10,309,910 to $25,544,600 for a 100 to 150-room Moxy Hotel and from $15,162,110 to  31,230,300 for a 151 to 200-room Moxy Hotel, plus from 100,000 to 200,000 Euros to be paid to a third-party not related to us. This includes approximately $161,000 to $280,590 that must be paid to the franchisor or an affiliate.

The total investment necessary to begin operation of a 75-room Best Western hotel is $5,080,050 - $9,589,538 (for new construction) and $505,050 - $1,939,539 (for a conversion), which includes $69,350 - $143,438 that must be paid to the franchisor or their affiliate; the total investment necessary to begin operation of a 90-room

Best Western Plus hotel is $6,433,050 - $10,397,788 (for new construction) and $608,050 - $2,406,288 (for a  conversion), which includes $72,350 - $147,188 that must be paid to the franchisor or their affiliate; the total investment necessary to begin operation of a 120-room Best Western Premier hotel is $13,944,450 - $24,773,188 (for new construction) and $869,450 - $5,673,188 (for a conversion), which includes $78,350 - $154,688 that must be paid to the franchisor or their affiliate; the total investment necessary to begin operation of a 100-room Executive Residency by Best Western hotel is $6,573,050 - $11,949,788 (for new construction) and $648,050 - $3,149,788 (for a conversion), which includes $74,350 - $149,688 that must be paid to the franchisor or their affiliate; the total investment necessary to begin operation of a 100-room dual brand hotel (e.g., Best Western Plus and Executive Residency by Best Western) is $6,751,750 - $12,065,838 (for new construction) and $726,750 - $3,370,838 (for a conversion), which includes $109,350 - $193,438 that must be paid to the franchisor or their affiliate; the total investment necessary to begin operation of a 110-room Vīb hotel as is $9,817,150 - $14,354,988 (for new construction) and $1,392,150 - $3,804,988 (for a conversion), which includes $76,350 - $152,188 that must be paid to the franchisor or their affiliate; the total investment necessary to begin operation of an 80-room GLō hotel is $7,354,750 - $9,821,488 (for new construction) and $1,129,750 - $2,771,488 (for a conversion), which includes $70,350 - $144,688 that must be paid to the franchisor or their affiliate; the total investment necessary to begin operation of a 90-room Aiden hotel is $6,494,750 - $10,467,988 (for new construction) and $669,750 - $2,467,988 (for a conversion), which includes $72,350 - $147,188 that must be paid to the franchisor or their affiliate; and, the total investment necessary to begin operation of a 120-room Sadie hotel is $13,924,750 - $24,749,488 (for new construction) and $845,750 - $5,649,488 (for a conversion), which includes $78,350 - $154,688 that must be paid to the franchisor or their affiliate.