Reverb hotel by Hard Rock vs stayAPT Suites Franchise Comparison

Hard Rock Hotel Licensing, Inc. offers franchises for the operation of an upscale, select-service hotel that operates under the name “Reverb.”

If you purchase a single franchised Hotel, the total investment necessary to begin operation of a Reverb franchise ranges from $15,445,000 to $37,020,000. This includes an amount ranging from $151,000 to $415,000 that must be paid to the franchisor and their affiliates.
If you purchase area development rights, the total investment necessary to begin operation of a Reverb franchise ranges from $15,445,000 to $37,020,000, plus an additional deposit fee that is calculated as: $50,000 for the 2nd Hotel you will develop under the area development agreement, plus $12,500 per Hotel for your 3rd and each additional Hotel you will commit to develop under the area development agreement. This includes an amount ranging from $151,000 to $415,000, plus the total amount of the deposit fee, that must be paid to the franchisor and their affiliates.

A stayAPT Suites™ hotel is an extended- stay hotel offering temporary housing on a weekly or monthly rental basis. stayAPT offers franchisees both the right to develop multiple Hotels under an Area Development Agreement (each Hotel requiring a separate Franchise Agreement) and individual Hotels under a Franchise Agreement.

The total investment necessary to begin operation of a stayAPT Suites™ Hotel with 59 units is from $4,148,500 to $5,378,500 and for 87 units is $6,052,500 to $7,616,000, excluding real estate costs. This includes $51,000 that must be paid to the franchisor or an affiliate. If you sign an Area Development Agreement, you must pay $30,000 for each Hotel you plan to develop, all of which is due at signing. The initial fee paid under the Area Development Agreement is in lieu of the initial franchise fee normally due for a Hotel when the Franchise Agreement for that Hotel is executed.