Reverb hotel by Hard Rock vs Atwell Suites Franchise Comparison

Hard Rock Hotel Licensing, Inc. offers franchises for the operation of an upscale, select-service hotel that operates under the name “Reverb.”

If you purchase a single franchised Hotel, the total investment necessary to begin operation of a Reverb franchise ranges from $15,445,000 to $37,020,000. This includes an amount ranging from $151,000 to $415,000 that must be paid to the franchisor and their affiliates.
If you purchase area development rights, the total investment necessary to begin operation of a Reverb franchise ranges from $15,445,000 to $37,020,000, plus an additional deposit fee that is calculated as: $50,000 for the 2nd Hotel you will develop under the area development agreement, plus $12,500 per Hotel for your 3rd and each additional Hotel you will commit to develop under the area development agreement. This includes an amount ranging from $151,000 to $415,000, plus the total amount of the deposit fee, that must be paid to the franchisor and their affiliates.

The approximate total investment necessary to begin operation of a typical 96-room Atwell Suites hotel, excluding land costs and and other matters, ranges from $8,820,308 to $12,387,352 ($91,878 to $129,035 per guest room) or more, including between $132,710 to $157,895 or more that must be paid to the franchisor or an affiliate.