Aloft hotels vs Hotel RL Franchise Comparison

Aloft Hotels caters to today’s modern traveler who craves jet-setting style and a vibrant social scene at an affordable price. Urban-inspired design, accessible technology and innovative programing centering on music and F&B make Aloft unique to the traditional hotel landscape.

The total investment necessary to begin operation of a newly-constructed prototypical Aloft Hotel, excluding the cost of real estate and related costs (building permit, tap, and impact fees), ranges from $10,358,360 to $21,797,660 for an 80 to 110-guestroom Aloft Hotel to $13,906,160 to $26,620,860 for a 120 to 150-guestroom Aloft Hotel. This includes approximately $185,050 to $258,650 that must be paid to the franchisor or an affiliate.

Hotel RL is an experience of all things authentic, creative and curious. Offering a taste of the local scene in a laid-back environment, we invite open-minded travelers to work, play and pursue their passions freely. Made for explorers and curious minds, Hotel RL captures the spirit of adventure and creativity within comfortable and modern conveniences designed for a new generation of traveler, complete with exciting lobbies, free Wi-Fi, trained Victrola Coffee baristas, performance spaces, and more surprises along the way.   Stay Curious.

The total investment necessary to begin operation of a 150-room Hotel RL Hotel with a minimal food and beverage offering is estimated to range between $27,849,250 to $36,191,500 for new development and $1,335,000 to $4,001,500 for conversion hotels. These amounts include $90,500 to $111,000 that must be paid to the franchisor. These amounts do not include the cost of purchasing or leasing land or any real estate taxes.