Wetzel's Pretzels Franchise

Hand-rolled soft pretzels

Wetzel's Pretzels founded by Rick Wetzel & Bill Phelps, former marketing executives in 1994. 1st Wetzel's Pretzels located in South Bay Galleria in Southern California. First store was opened in 1995 Century City, Hollywood.

In 1996 Wetzel's Pretzels began franchising. Currently they have locations across United States (Universal City, Staples Center, Dodgers Stadium, Disneyland, Disney world) & internationally. Currently co-branding relationship with Cold Stone Creamery, Swensen's, Juice It Up and more.

Beginning of 2016 Wetzel's franchise fast food restaurants had 298 locations out of them 269 US locations; 2 in Canada; 19 worldwide; and 8 owned by the company itself.

Popular products:

Pretzels, consisting of several different flavors

Frozen Lemonade, sold in a variety of flavors.

Frozen Granita, a frozen version of the Italian dessert

Wetzel's Pretzels & Rick Caruso of Caruso Affiliated, each generously donated $7,500 good causes basis to Beyond the Bell program of Los Angeles Unified School District

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Please Note: The operators of Wetzel's Pretzels, may not have verified the accuracy of the Franchise information contained within this website. For accurate up-to-date information, investors are strongly recommended to visit the official Wetzel's Pretzels website.

How much does it cost to open a Wetzel's Pretzels Franchise?

The estimated investment required to open a Wetzel's Pretzels Franchise is between $164,950-$405,850. There is an initial franchise fee of $35,000 which grants you the license to run a business under the Wetzel's Pretzels name.

Individual Unit Costs

  • Initial Investment:
  • Initial Franchise Fee:
  • Royalty Fee:
  • Advertising Fee:
  • Term of Agreement:
    10 years

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Wetzel's Pretzels News & Press Releases

When did the first Wetzel's Pretzels open? 1994
When did Wetzel's Pretzels start Franchising? 1996

United States: Nationwide

International: Worldwide

Expense In-House Third Party
Franchise Fee No Yes
Startup Costs No Yes
Equipment Yes Yes
Inventory No Yes
Accounts Receivable No No
Payroll No No


On-The-Job Training: 40 hours
Classroom Training: 40 hours

Toll-Free Line
Grand Opening
Security/Safety Procedures
Field Operations
Site Selection
Franchisee Intranet Platform

Ad Templates
Social media
Email marketing
Loyalty program/app

20% of all franchisees own more than one unit

Number of employees needed to run franchised unit: 10

Absentee ownership of franchise is allowed. (100% of current franchisees are owner/operators)

Business Experience:

  • General business experience

  • To calculate how much income a franchise owner can do at Wetzel's Pretzels Franchise, may vary on factors like location, size etc., On the other side as a business owner your goals to maintain the quality of service while streaming sales high and expenses low. As any other franchise may include rent/mortgage, staffing/family, inventory supplies, utilities, administrative costs vise vera. Location to location and seasons the months costs may vary. Most franchises start up costs are typically fixed and they will cover most of the initial operating costs like signage, furniture, decoration and renovations.

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    Wetzel's Pretzels

    Wetzel's Pretzels

    Wetzel's Pretzels
    35 Hugus Alley., #300
    Pasadena, CA


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