Wetzel's Pretzels Franchise

Hand-rolled soft pretzels


Wetzel's Pretzels founded by Rick Wetzel & Bill Phelps, former marketing executives in 1994. 1st Wetzel's Pretzels located in South Bay Galleria in Southern California. First store was opened in 1995 Century City, Hollywood.

In 1996 Wetzel's Pretzels began franchising. Currently they have locations across United States (Universal City, Staples Center, Dodgers Stadium, Disneyland, Disney world) & internationally. Currently co-branding relationship with Cold Stone Creamery, Swensen's, Juice It Up and more.

Beginning of 2016 Wetzel's franchise fast food restaurants had 298 locations out of them 269 US locations; 2 in Canada; 19 worldwide; and 8 owned by the company itself.


Popular products:

Pretzels, consisting of several different flavors

Frozen Lemonade, sold in a variety of flavors.

Frozen Granita, a frozen version of the Italian dessert

 
Wetzel's Pretzels & Rick Caruso of Caruso Affiliated, each generously donated $7,500 good causes basis to Beyond the Bell program of Los Angeles Unified School District


It's time to give yourself permission to build your days around what's important to you! You're in Control!
For more information, complete our FREE FRANCHISE ADVICE form!

Please Note: The operators of Wetzel's Pretzels, may not have verified the accuracy of the Franchise information contained within this website. For accurate up-to-date information, investors are strongly recommended to visit the official Wetzel's Pretzels website.

How much does it cost to open a Wetzel's Pretzels Franchise?

The estimated investment required to open a Wetzel's Pretzels Franchise is between $164,950-$405,850. There is an initial franchise fee of $35,000 which grants you the license to run a business under the Wetzel's Pretzels name.

Individual Unit Costs

  • Initial Investment:
    $164,950-$405,850
  • Initial Franchise Fee:
    $35,000
  • Royalty Fee:
    7%
  • Advertising Fee:
    1%
  • Term of Agreement:
    10 years



Click here to compare with
franchises similar to Wetzel's Pretzels

Wetzel's Pretzels sold to CenterOak Partners
Wetzel's Pretzels has been sold to CenterOak Partners, a Dallas private equity firm. The Pasadena pretzel chain, owned by Levine Leichtman Capital Partners, closed the deal on Thursday, Sept. 30, 2016 according to Bill Phelps,  Wetzel's CEO and co-founder ...

Wetzel's Pretzel Shop At West Edmonton Mall Offers New Twist On Quick-service Food
The longest lineups at West Edmonton Mall these days aren't for the latest high-tech device or blockbuster movie - but for hot, freshly baked, soft and doughy treats. Wetzel's Pretzels, a Pasadena, Calif.-based chain, opened its first Western Canada franchise at the mall on March 14 and staff at ...

Wetzel’s Pretzels Expands to Philippines and Mexico
Wetzel’s Pretzels, the pretzel bakery chain renowned for its super-premium hand-rolled soft pretzels, continues rolling into international territories. The company recently signed a master franchise agreement with Pretzel Specialists, Ltd., which plans to develop 120 Wetzel's Pretzels stores in...

Wetzel's Pretzels To Open At The Walt Disney World Resort
Wetzel's Pretzels today announced that a new flagship company store is scheduled to open March 28, 2003 in the DOWNTOWN DISNEY(R) Area of the WALT DISNEY WORLD(R) Resort near Orlando, Fla. Co-founder Rick Wetzel said: "We're excited to expand our involvement with the Walt Disney Company which bega...

Wetzel's Pretzels And Muscle Beach Lemonade Roll Out New Co-branded Concept
HDOS Enterprises, parent company of Hot Dog on a Stick and Muscle Beach Lemonade, and Wetzel's Pretzels announced a joint venture agreement, combining Muscle Beach Lemonade and Wetzel's Pretzels into one co-branded concept. The new co-branded concept will offer customers each brand's celebrated pro...

Wetzel's Pretzels News & Press Releases

When did the first Wetzel's Pretzels open? 1994
When did Wetzel's Pretzels start Franchising? 1996

United States: Nationwide

International: Worldwide

Expense In-House Third Party
Franchise Fee No Yes
Startup Costs No Yes
Equipment Yes Yes
Inventory No Yes
Accounts Receivable No No
Payroll No No

Training

On-The-Job Training: 40 hours
Classroom Training: 40 hours

Support
Newsletter
Meetings/Conventions
Toll-Free Line
Grand Opening
Security/Safety Procedures
Field Operations
Site Selection
Franchisee Intranet Platform

Marketing
Ad Templates
Social media
SEO
Email marketing
Loyalty program/app

20% of all franchisees own more than one unit

Number of employees needed to run franchised unit: 10

Absentee ownership of franchise is allowed. (100% of current franchisees are owner/operators)

Business Experience:

  • General business experience

  • To calculate how much income a franchise owner can do at Wetzel's Pretzels Franchise, may vary on factors like location, size etc., On the other side as a business owner your goals to maintain the quality of service while streaming sales high and expenses low. As any other franchise may include rent/mortgage, staffing/family, inventory supplies, utilities, administrative costs vise vera. Location to location and seasons the months costs may vary. Most franchises start up costs are typically fixed and they will cover most of the initial operating costs like signage, furniture, decoration and renovations.

    Listing Tags

     
    Wetzel's Pretzels Franchise Opportunity has been viewed 17481 times by investors.
     

    Legal Disclaimer: This information is not a franchise offering for Wetzel's Pretzels and should not be construed as such. The Franchise Mall makes every effort to maintain accurate franchise data but does not guarantee nor assume liability for incorrect data. We recommend that anyone seriously interested in pursuing a Wetzel's Pretzels franchise opportunity, review that franchise's Franchise Disclosure Document (FDD) with an attorney and accountant.

    Wetzel's Pretzels

    Wetzel's Pretzels

    Wetzel's Pretzels
    35 Hugus Alley., #300
    Pasadena, CA
    91103

    FREE FRANCHISE ADVICE

    First Name:
    Last Name:
    Address:
    City:
    State: (US inquiries only please)
    Zip:
    Phone:
    Email:
    Capital to Invest

    (Min $50k Investment)
    Investment Timeframe:

    Can I use my 401K or IRA
    to buy a business?

    Submit your request for a
    FREE Franchise Consultation.

    The Franchise Mall Facebook Feed: