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Updated RecentlyDenny's Franchise
Family diners
Denny's New & Emerging Markets incentive program is designed to help us recruit exceptional new franchisees to seize valuable market share in new & emerging markets.
Under the program, new franchisees can save up to $1 million by developing 4 new restaurants in new & emerging markets. The estimated savings include reduced: initial fees, royalty rate, marketing fees, market planning fee, store design fees, NRO training, and MGIP (development fees).
With a flexible, cost-effective prototype & best-in-class systems, Denny's is positioned for sustained franchise growth.
is from $1,330,525.50 to $2,404,695.50 for a Denny’s Heritage facility;
from $305,000 to $826,000 for a nontraditional Denny’s, including The
Den; and from $1,025,528.50 to $1,659,695.50 for Denny’s within a Travel
Center (these numbers exclude real estate). This includes the initial
franchise fee of $10,000 to $30,000 and the New Restaurant Opening fee
of $0 to $36,000, for a total of $10,000 to $66,000, which must be paid
to the franchisor or affiliate.
It's time to give yourself permission to build your days around what's important to you! You're in Control!
For more information, complete our FREE FRANCHISE ADVICE form!
How much does it cost to open a Denny's Franchise?
The investment required to open a Denny's Franchise is between $305,000-$2,404,695. There is an initial franchise fee of $10,000-$30,000 which grants you the license to run a business under the Denny's name.
Individual Unit Costs
- Initial Investment:
$305,000-$2,404,695 - Initial Franchise Fee:
$10,000-$30,000 - Royalty Fee:
4.5%-7% - Advertising Fee:
3%-3.5% - Term of Agreement:
20 years - Renewal Fee:
$10K for 10 years
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Denny's News & Press Releases
When did Denny's start Franchising? 1984
United States: Nationwide
International: Worldwide
| Expense | In-House | Third Party |
|---|---|---|
| Franchise Fee | No | Yes |
| Startup Costs | No | Yes |
| Equipment | No | Yes |
| Inventory | No | Yes |
| Accounts Receivable | No | No |
| Payroll | No | No |
Training
On-The-Job Training: 91 hours
Classroom Training: 16 hours
Additional Training: At existing Denny's restaurants
Support
Purchasing Co-ops
Newsletter
Meetings/Conventions
Toll-Free Line
Grand Opening
Online Support
Security/Safety Procedures
Field Operations
Site Selection
Proprietary Software
Franchisee Intranet Platform
Marketing
Co-op Advertising
Ad Templates
National Media
Regional Advertising
Social media
Website development
Email marketing
Loyalty program/app
44% of all franchisees own more than one unit
Number of employees needed to run franchised unit: 80
Absentee Ownership Allowed
Business Experience:
Your income potential as a Denny's Franchise entrepreneur depends vastly on many factors. As an entrepreneur, the goals to achieve are related to expanding sales while lowering your operation costs and increasing the quality of your products and or services. Each month your operating costs can include royalty fees, mortgage / rent, supplies for products, staffing, utilities, bookwork, stationary and other items. From one month to the next, you may find your costs fluctuate, but your up-front costs are, for the most part, fixed and they will cover most of the initial setup of equipment, signage and renovations.
Legal Disclaimer: This information is not a franchise offering for Denny's and should not be construed as such. The Franchise Mall makes every effort to maintain accurate franchise data but does not guarantee nor assume liability for incorrect data. We recommend that anyone seriously interested in pursuing a Denny's franchise opportunity, review that franchise's Franchise Disclosure Document (FDD) with an attorney and accountant.
Denny's
Denny's Inc.
203 E. Main St.
Spartanburg,
SC
29319
