Eatza Pizza And Coca-cola Sign Five-year Beverage Agreement

SCOTTSDALE, ARIZONA | Thursday, June 30, 2005

Scottsdale-Based Pizza Buffet Concept Will Feature Full Range Of Coca-Cola Products Nationwide

Eatza Pizza Inc., a Scottsdale, Ariz.-based operator of valued-priced pizza buffet restaurants, today announced a five-year contract with The Coca-Cola Company.

Under the terms of the agreement, Coca-Cola Foodservice and Hospitality, the division of Coca-Cola North America that serves the restaurant and food service industry, will be the exclusive beverage provider for Eatza Pizza, supplying soft drinks including Coke�, Diet Coke� and Sprite�, and Minute Maid juices to Eatza Pizza locations nationwide.

The announcement was made by Ron Stilwell, president of Eatza Pizza. Eatza Pizza features an all-you-want pizza, pasta, chicken, Zatos�, side dishes, salad and dessert menu at one low price and currently has 77 restaurants opened or under development in the states of Arizona, California, Utah, New Mexico, Oregon, Washington, Idaho, Florida, Mississippi, Alabama, Ohio and Michigan.

“The Coca-Cola brand is a valuable asset for our company,” Stilwell said. “We are looking forward to a long and mutually beneficial relationship with Coke on both a local and national level. In bringing this agreement to fruition, Coca-Cola executives exhibited a genuine interest in helping Eatza Pizza grow its brand throughout the United States. In view of our rapid expansion plans, the timing of the agreement could not have come at a better time.

“We are confident that this new relationship will help us in developing a nationally recognized, mainstream quick service restaurant concept that emphasizes quality food, affordable prices and a family-friendly environment.” Value Pricing, Quality Ingredients Value pricing and quality ingredients remain the key to Eatza Pizza’s success.

Pizza selection is virtually unlimited. Customers may choose from an array of freshly baked pizza selections or make specific requests for their own individual favorites. Specialty pizzas � such as Spinach Alfredo, Garlic Ranch Chicken, Barbecue Chicken, Chicken Alfredo or “Tostaco” � are also available. Every dine-in meal also includes fresh pasta with choice of Marinara, Meat or Alfredo sauce, fried chicken and Zatos� (a breaded and fried potato proprietary recipe), a variety of side dishes, fresh salad bar and “pizza desserts.” Limited “add-ons” include chicken wings (hot & spicy and barbecue). Carryout service is also available at all Eatza Pizza locations. For more company information visit

Coca-Cola Foodservice and Hospitality serves the restaurant and hospitality industry as part of The Coca-Cola Company (NYSE: KO), the world’s leading producer and marketer of soft drinks. Along with Coca-Cola�, recognized as the world’s most valuable brand, Coca-Cola Foodservice markets four of the world’s top five soft drink brands, as well as premium branded juices, sports drinks, frozen beverages, teas, mixers and bottled waters. Through the world’s largest beverage distribution system, consumers in more than 200 countries enjoy the Company’s beverages at a rate exceeding 1 billion servings each day.

For More Infromation Please contact:
Tony Kingsbaker
Tony K & Associates
Phone: (480) 595-2857

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Eatza Pizza
4800 N. Scottsdale Rd.
Scottsdale, AZ

Phone: (800)596-8464
Toll Free: (800)596-8464
Fax: (480)941-5202

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