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WASHINGTON | Wednesday, June 30, 1999
"My business and my life apparently rang bells for people," says Bregstone. And after Kiplinger's story, his phone started ringing, too. He got calls from an architect, a copy editor and middle managers galore--all of whom wanted to simplify their lives. "With the first few calls, I spent ten minutes on the phone and didn't take names," says Bregstone. Then he recognized a serendipitous chance to merge his window washing with something else important to him: helping people improve their lives. It wasn't foreign territory. Bregstone had taken courses in organizational training and development, which focuses on how co-workers relate to one another, and he leads an annual workshop on balancing work and family. But "while I was good at washing windows, I wasn't sure I knew how to run a national consulting business." With Roberta's support, Philip created Biz-in-a-Box, "a data dump of everything I'd learned in 20 years of window washing." He wrote two manuals and two workbooks, and designed a database template. To avoid losing money on his new venture, he kept costs to a minimum. For one thing, he and two window-washing subcontractors--hired to handle his growing Colorado clientele, attracted by all the local publicity--even made two videos on their own, manning the camera, appearing on screen and doing voice-overs. And Bregstone bartered. He worked out a deal with a copy editor to edit his materials in exchange for a completed start-up kit. A drummer in Bregstone's garage band, who's also a computer whiz, created www.doctor-glass.com in exchange for music equipment. Secret of success. Biz-in-a-Box sells for a flat $2,000 (with an option for one week of on-the-job training with Bregstone for another $1,000). He does not want to become a franchise operation, suggesting that "you sell yourself as a human being in a home-based business." So far he has helped about 20 businesses get off the ground. He still treks eastward each year, but now that his window-washing business has taken off in Colorado--which "used to be my refuge," he says--Bregstone is a tad wistful. With Biz-in-a-Box complete, he's hoping to concentrate once more on washing windows. Then, he says, "maybe I'll get my eight months a year back."
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