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BURNSVILLE, MINNESOTA | Sunday, January 27, 2002
It worked – almost to well. Despite being in a seasonal business, the Hoilands hoisted their sales to $350,000 by the end of 1992, when they decided to begin franchising. Fastest growth in 2001 There were two motivations: First, we had more business than we could handle; we were just being overwhelmed, Andy Hoiland said. And because most of our employees were college kids, we kept losing good people when they graduated. By that time the Hoilands had more to offer prospective franchisees than simply the concept of quality and reliability. They also had worked with a supplier to develop a special formulation that gave their asphalt sealer a grainy, non-slip texture and the rich black color that inspired the companys name. They also had developed a compact trailer custom designed to carry specialized equipment. Ditto for user-friendly software program to schedule work crews and manage the business. While growth has been steady since 1993, the biggest jump came last year, when the number of franchisees nearly doubled to 110 from 61at the end of 2000. Similarly, system wide sales last year climbed 60 percent above the 2.5 million total in 2000, while corporate revenue jumped 92 percent from the year-earlier gross of $1.3 million. There were two reasons, the Hoilands figure. First, they opened a regional office in Chicago in May to help spread their franchising message. The recession and the Sept.11 terrorist attacks, however, might have provided the most important boost, Doug Hoiland said.
There were a lot of laid-off people with severance checks in the bank with which to buy franchises, Doug Hoiland said. In that sense, the recession has been good for franchising. And theres been plenty of work for the new franchisees, Hoiland added, because many people have forgone travel to spend more time on home-improvement projects, including- ahem-driveway beautification.
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