Lamar’s Donuts To Take Flight With Frontier Airlines

DENVER | Thursday, November 17, 2005

Two Denver-based companies partner to serve LaMar’s Donuts on Frontier flights

Adding to its existing incentives of low fares, new Airbus aircraft with DirecTV in every seatback and of course its legendary customer service, Frontier Airlines is giving passengers yet another reason to choose its flights: free LaMar’s Donuts.

As part of its ongoing effort to provide “Simply a Better Donut” to donut aficionados everywhere, Denver-based LaMar’s has partnered with Frontier Airlines to provide its award-winning donuts to Frontier passengers aboard select flights starting Dec. 1. “As the ‘Official Donut of Frontier Airlines’ LaMar’s Donuts will be served to Frontier passengers aboard 17 Denver-bound flights,” said Anthony Bonelli, chief executive officer of LaMar’s Donuts. “The airline’s commitment to quality is one of the primary reasons we were so drawn to this partnership. To that end, the addition of LaMar’s donuts to its inflight catering service gives Frontier yet another strong differentiator in an industry that is known for its fierce competition.” The LaMar’s Apple Spice cake donut will be the first donut served to passengers on flights during December. In subsequent months, a different LaMar’s Donut will be rotated among the 17 flights.

“Frontier is constantly searching for ways we can provide an experience that is ‘A Whole Different Animal,’” said Andrew Hudson, senior director of marketing, advertising and communications for Frontier Airlines. “With the addition of LaMar’s donuts, not only are we offering a superior product to our customers, but we are once again bucking the trend and adding a level of service that most airlines either charge for or don’t offer at all.” LaMar’s Donuts has franchise operations in seven states and is actively recruiting new franchise operators. The company’s doughnuts have been named “best doughnut” by magazines, newspapers and in reader surveys in publications across the country.

About LaMar’s Donuts Founded in 1960 by Ray Lamar, LaMar’s Donuts made its debut in Kansas City. Based on the donut shop's phenomenal success and widespread reputation, franchises began selling in the early 1990s for bistro-style donut stores. LaMar’s now has 28 locations in seven states: Alabama, Arizona, Colorado, Kansas, Missouri, Nebraska and Tennessee. LaMar’s donuts have been recommended by Zagat’s Survey, the New Yorker and Gourmet Magazine, and have been chosen as best donut by newspapers nationwide. Additional information can be found at www.lamars.com.

About Frontier Currently in its 12th year of operations, Denver-based Frontier Airlines is the second largest jet service carrier at Denver International Airport, employing approximately 4,600 aviation professionals. With 49 aircraft and the youngest Airbus fleet in North America, Frontier offers 24 channels of DIRECTV® service in every seatback along with 33 inches of legroom in an all coach configuration. In conjunction with Frontier JetExpress operated by Horizon Air, Frontier operates routes linking its Denver hub to 47 destinations in 28 states spanning the nation from coast to coast and to five cities in Mexico. Frontier's maintenance and engineering department has received the Federal Aviation Administration's highest award, the Diamond Certificate of Excellence, in recognition of 100 percent of its maintenance and engineering employees completing advanced aircraft maintenance training programs, for six consecutive years. In July 2005, Frontier ranked as one of the "Top 10 Domestic Airlines” as determined by readers of Travel & Leisure magazine. Frontier provides capacity information and other operating statistics on its Web site, which may be viewed at www.frontierairlines.com

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