Red Rock Chili Co founders Carol and Paul Collis expand their unique Chili restaurant chain with two new area development agreements in Southern California and, Dallas - Fort Worth, Texas. The Red Rock Chili Co is backed by more than 40 years of combined restaurant management experience, concept refinement, and passion for cooking. After selling their Two’s Company Caf� and Catering stores in Old Towne, Orange and Santa Ana, the idea of leaving the restaurant business behind never crossed Carol and Paul Collis’ minds. Literally years-in-the-making, Red Rock Chili Co was launched in December 2002. The first restaurant, a company unit, was established in the Fashion Island Atrium Court, Newport Beach, California. The second, and first franchised outlet, followed 18 months later in Westfield Shoppingtown, Santa Anita, also in California. Three more Red Rock Chili Co restaurants are readying for opening in Cerritos, Century City and Valencia Town Centre � taking the year end total to five restaurants. With increasing franchise interest Red Rock Chili Co appointed Fransmart to assist franchise organization and expansion. The new area development agreements in California and Texas promise a further 10 units, taking the restaurant chain to 15 units. More openings are planned. “Now that we are expanding out of the Southern Californian market Red Rock Chili will build a strong position in the West of the Mississippi states, said Carol Collis, co-founder of Red Rock Chili Co. “The concept is designed for expansion and will attract strong franchisees due to good economics and simplicity of operation.” What makes Red Rock Chili Company unique are the recipes, developed by Paul Collis, and the 30 years of restaurant management experience of Carol Collis. “Red Rock Chili has a fresh and innovative look that adds an upscale presence to shopping centers,” added Carol. “In a sea of sandwiches, wraps, Mexican, Chinese and pizza, Red Rock Chili will compliment any center or food court.” A major characteristic of Red Rock Chili Co is flavor � instead of using the traditional southwestern chilies, Red Rock Chili Company recipes use a bold combination of spices and herbs. Ingredients such as chocolate, vanilla and even butter are used to enhance the unique recipes. It is the “back to basics” approach combined with a flair for flavor and uniqueness that is the foundation of Red Rock Chili Co. The Red Rock Chili Co menu is set to leave an indelible mark on customers. As co-founder Carol Collis notes: “Whether it's 8 or 80 degrees Red Rock Chili will rock your taste buds and leave you craving for more!” About Red Rock Chili Co The Red Rock Chili Co restaurant chain was established in Santa Ana, Southern California in 2002. Founded by Carol and Paul Collis, the chain comprises two restaurants in Southern California. Three further restaurants are due for opening in 2005, and new area development agreements in Southern California and Texas promise an additional10 restaurant. The Red Rock Chili Co provides a hearty, wholesome and truly unique dining experience. A major characteristic is flavor. Instead of traditional Southwestern chilies, Red Rock Chili Co recipes use a bold combination of spices and herbs. Wild ingredients like chocolate, vanilla and butter enhance already unique, ‘hot’ recipes.
For more information contact: Carol Collis Red Rock Chili Co Email: [email protected]
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