Slim And Tone Express Fitness & Weight Loss Studio Pursues Asia In Global Expansion

YARDLEY, PA USA | Saturday, August 27, 2005

Slim and Tone Express Fitness & Weight Loss Studio, a highly successful fitness franchise operation launched in the United States in 2002 and now owned by NutriSystem, Inc., has announced global outreach efforts with firm plans to participate in upcoming international franchise events in Hong Kong, Bangkok, Singapore and Shanghai. Betsy Ludlow, the founder of Slim and Tone and currently division president for NutriSystem, will be accompanied by William Edwards, President of Edwards Global Services, Inc., the International Representative for the U.S. firm. "We are interested in meeting with qualified companies with the resources to become either a master franchisee or provincial/area franchisee, depending upon the Asian country,” said Edwards. “Slim and Tone offers a sound investment opportunity for the right candidate who wants to participate in a hot franchise industry. Our comprehensive marketing analysis for this region reflects substantial business prospects for fitness and exercise franchisees.” Virginia Cha, a Chinese-American businesswoman based in Shanghai, currently owns the master franchise for Slim and Tone in China. She is also working with Edwards to expand the fitness chain by selling Province level franchises throughout Mainland China and Hong Kong. Slim and Tone will be part of the “U.S. Pavilion” at the 2005 Shanghai International Franchise Exhibition (SIFE 2005) September 8-10 at the invitation of the Commercial Section of the U.S. Consulate General in Shanghai. The exhibition is sponsored by the China Chain Store & Franchise Association. Following SIFE 2005, the Slim and Tone principals will travel to Singapore to participate with the U.S. Commercial Service in the Global Franchising & Licensing 2005 Exhibition and Conference September 20-21 at Suntec Center in Singapore. “Through the successful efforts of Virginia Cha in China, we have confirmed a high level of interest and a welcome reception to the Slim and Tone express fitness concept in the Far East,” said Betsy Ludlow. “The trade missions to Bangkok, Hong Kong and Shanghai plus the conference in Singapore will allow us to continue to seek out the best prospects for franchise ownership and expansion.” Slim and Tone was founded in 2002 by Ludlow, an 18-year marketing veteran of American Express. By 2004, when the franchise operation had reached a total of over 125 clubs worldwide, Slim and Tone was purchased by publicly-traded NutriSystem, Inc. With more than 150 clubs in operation today, The company’s current growth rate is 8-10 clubs per month in the US and Canada, with a target of 1000 clubs worldwide by 2008. Master Franchises were recently granted for four countries in Europe and for New Zealand. Slim and Tone was listed recently as one of the fastest growing franchise operations by Entrepreneur Magazine. “Slim and Tone differentiates itself from competitors in a number of key ways,” said Ludlow. “Our unique ‘Core 4’ workout program was designed by female fitness experts to be balanced and personalized. Most of our club trainers are certified. We also offer well-known nutritional products by NutriSystem as an additional revenue source for our franchisees.” Other features that set Slim and Tone apart from competitors include: Superior business systems, equipment and marketing support; Low start-up cost for the franchise with potential for quick, positive cash flow; Focus on unit franchisee profitability; and A publicly listed parent company (providing support, investment, long- For further information about Slim and Tone or NutriSystem products, call Slim and Tone headquarters in the Eastern US at 1.215.321.6661. Interested international parties can contact Mr. Edwards directly at 1.949.375.1896 or at [email protected] View Company Website:

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Slim and Tone
10 Penn Valley Dr.
Yardley, PA

Phone: (215)321-6661
Fax: (215)321-5677

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