Rockn’ Joe Receives License To Franchise

� Rockn’ Joe Coffeehouse and Bistro � the purveyor of specialty coffees and sandwiches in the coolest atmosphere � today received its Uniform Franchise Offering Circular (UFOC), making it possible for the company to immediately begin selling franchises to investors.

“This is a landmark day in the history of Rockn’ Joe,” said Kevin Brennan, company CEO, who founded his coffeehouse 11 years ago in downtown Cranford. “We’ve had strong interest from all over the tri-state area, asking when we will open a franchise near them. Now we’re ready.” Unlike stale theme restaurants, where the experience runs its course after just one visit, Rockn’ Joe is the place that people want to visit often. It’s the local place to listen to fun, upbeat rock music, from an eclectic collection of music spanning the past 40 years. There is no rush to leave a Rockn’ Joe. In fact, the coffeehouse has been designed specifically for customers to linger and enjoy the friendly atmosphere, listen to great music and sample a wide variety of food and drink. That is why the original Rockn’ Joe is a landmark, always attracting customers from a 10-mile radius.

Brennan offers franchisees an ideal business system, including a superior menu of food and drink, a well-designed floor plan, attractive logos and other corporate identity, and a streamlined and simple business system that can easily be followed. “Over the past 11 years, there has been a lot of trial and error to create the system we now have in place,” Brennan said. “We now offer franchisees a winning method to create their own landmark businesses. Working under the guidance and direction of corporate headquarters, with my direct oversight, franchisees will have everything they need to create a thriving business.” The centerpiece of Rockn’ Joe is the coffee. Brennan knew his coffeehouse would never succeed without a signature blend that people will always prefer over the high-end competition. Along with its secret bean selection and roasting technique, Rockn’ Joe coffees are made with specially-treated water � a key component for consistently rich, flavorful drip coffee.

For the past four years, Rockn’ Joe’s coffee has clinched the “Golden Cup Award” from the Specialty Coffee Association of America. Award winners must annually submit a sample of their water and brewed coffee for laboratory analysis.

According to the National Coffee Association, daily consumption of specialty coffee among adults is at record highs and continues to increase every year. More than 55 percent of Americans adults say they regularly drink specialty coffee.

Coffeehouses in the United States are more popular than ever, with 11,250 locations nationally averaging $550,000 in annual sales. The specialty coffee industry has grown to a $6.12 billion industry, according to the Specialty Coffee Association of America. The total coffee market, including cafes, kiosk, carts and retailers was at $8.96 billion in 2003, nearly a $1.5 billion increase from 1999.

The UFOC, available at corporate headquarters in Cranford, is a federally-mandated disclosure form that all franchise companies must present to potential franchisees about their respective companies and the potential risks. The UFOC includes a full audit of Rockn’ Joe, as well as the costs associated with opening a franchise. In recent months, Rockn’ Joe officials worked with independent accountants, franchise experts and other professionals to ensure the UFOC provides potential investors with a clear and detailed analysis of the company. Reviewing the UFOC is one of the steps involved in becoming a Rockn’ Joe franchisee; potential investors must also interview with company representatives, undergo specific training and follow a detailed roadmap for success.

“Franchisees need to know that their success is our success,” said Brennan, noting five franchises are expected to open in 2005. “To that end, we offer you one of the finest support networks in the franchise industry. If you enjoy being extremely creative and expressing your own personality and taste, then this is the business for you.” For more information or to schedule an introductory meeting, please contact Rockn’ Joe toll free at 1-800-926-4003 or reach us on the web at www.rocknjoe.net.

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