Strollerfit� Exercise With Your Baby� Recognized On Entrepreneur Top Franchise Lists

The business of keeping moms and babies fit has propelled StrollerFit� Exercise with Your Baby� 97 spots above its 2005 ranking on Entrepreneur’s 27th Annual Franchise 500� list � from #482 to #385 � in the magazine’s January 2006 issue. The only stroller fitness company recognized on either list, StrollerFit� also landed at #27 on Entrepreneur’s Top 50 New Franchises for 2006.

“We are so proud to again be named to Entrepreneur’s list � and being the only stroller fitness franchise included is the very best part,” said StrollerFit� CEO Susan Sherman. “The fact that we jumped nearly 100 places is testament to the very hard work our team has done over the past year, but the real credit goes to our more than 60 franchisees. Their talent, drive and enthusiasm pushes us to get better and better every day.” Billed by Entrepreneur as “the world’s first, best and most comprehensive ranking of franchises,” the Top 500� ranks all companies, regardless of size, by the same criteria: objective, quantifiable measures of a franchise operation. According to the magazine, the most important factors include financial strength and stability, growth rate and size of the system. The Top New Franchises list ranks the top 50 companies that started franchising since 2001.

The StrollerFit� program helps moms get in shape using the company’s proven, exclusive mommymuscle� exercise system to strengthen the muscles women use most during pregnancy and motherhood. Babies are active participants in the 50-minute class, engaged in the workout with tactile, visual, and auditory stimulation as StrollerFit� transforms their strollers into portable fitness machines. And, research shows that exposing and involving babies to fitness at an early age promotes the importance of exercise and a healthy lifestyle, forming the first line of defense against childhood obesity.

For potential franchisees, most of whom are moms who have left the workplace to stay home with their children, StrollerFit� represents the best of all worlds � an opportunity to own a business while still focusing on raising a family. StrollerFit� mompreneurs include attorneys, teachers, business executives and other professionals who have traded the corporate world for a career that embraces both work and family. A fitness background is not necessary; StrollerFit� walks new franchisees through a specialized fitness certification process and provides a comprehensive two-day training seminar at their Cincinnati headquarters. The seminar reviews everything franchisees need to run their business, as well as an immersion into the classes themselves, culminating in an exam in which franchisees teach a live StrollerFit� workout.

StrollerFit� Central’s support system is unique among mom and baby fitness brands. In addition to its in-depth training course, the StrollerFit� franchise support package includes an accessible staff of 12, professional public relations and marketing support, pre-packaged, easy to implement marketing promotions, a Web-based business center and private message boards, franchisee and client newsletters, a manual and online support for launching and running the company’s StrollerFriends� social program, a full product line and so much more. In addition, StrollerFit� will soon launch its exclusive mommymuscle� line of fitness products, videos and apparel designed to complement and build the franchisee’s business, and annual franchisee conventions will begin in 2007.

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