Eli’s Cheesecake And White Hen Are Joined At The Lip

CHICAGO | Tuesday, October 12, 2004

The Eli’s Cheesecake Company of Chicago is proud to debut its new line of Pick-Ups…delicious dessert bars designed to "pick-up and go" in the pastry case at White Hen stores throughout the Chicago area. Eli’s Pick-Ups are available in Apple Cinnamon Oat, Carrot Cake with a Swirl of Eli’s Original Plain Cheesecake, Cherry Cobbler, Chocolate Truffle Brownie and Black Bottom Cheesecake. Eli’s Pick-Ups were designed with the quality that Eli’s is known for. They are made with all butter, premium chocolate, pure vanilla and have no preservatives or trans-fats. Individual Eli’s Pick-Ups are priced at $1.69. To kick-off the partnership, White Hen customers at participating White Hen Stores will be able to enjoy the "Joined at the Lip" promotion which offers an Eli’s Pick-Up and a 20 oz. coffee or cappuccino for $2.49. The introduction has been supported by a billboard and in-store signage campaign celebrating the "Joined at the Lip" campaign and was created by RPM Advertising, the agency of record for White Hen. White Hen’s Senior Vice President, Ted Beilman, is delighted to be partnering with a local business that stands for quality and outstanding customer service.

For nearly 40 years White Hen Pantry has served as the premier convenience store chain in metropolitan Chicago and greater Boston. Renowned for its quality, cleanliness and customer service, White Hen 265 stores, predominantly franchisee-operated, serve more than a quarter million customers each day with a full line of distinctive products including national brand, fresh sliced deli items, custom-made sandwiches, salads, soup, coffee and more. A donation of Eli’s Pick-Ups will be made in the name of White Hen and Eli’s to Father Mac of the McDermott Foundation of Chicago, which provides social services to people who are homeless or have drug addictions and Help Ease Local Poverty (H.E.L.P.) a Chicago based not-for-profit organization that provides meals to the homeless.

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White Hen Pantry
3003 Butterfield Rd.
Oak Brook, IL

Phone: (630)366-3100
Toll Free: (800)726-8791
Fax: (630)371-4859

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