Griswold Special Care: Innovator In The Non-medical Homecare Franchise Industry

ERDENHEIM, PA | Wednesday, November 23, 2005

Griswold Special Care enjoys a unique perspective. Throughout its close to 24 years in business, the company has observed that during their first year, many office Directors find themselves in a “Catch-22” situation. At the very time when they need additional help to continue to grow, the Director may not have the financial means to hire support-staff in the office. Griswold Special Care's novel approach solves the problem. The solution? Up to $5,000 of the initial $9,000 investment is, in effect, “banked”. More than half is returned to the franchisee to help defray expenses when a non-family member is hired to help in the office within the first year of operation. To further jump-start the new office, the franchisee receives 100% of all income earned during the first six months in business. According to Fiona Middleton, Vice President, “The franchisee’s initial investment does not even begin to cover expenses. Most is reinvested back into the office. The primary reason we charge a fee up-front, is so the franchisee has the funds when he or she really needs them.” “Even though we have more credibility than most companies in this industry,” continued Middleton, “our initial franchise fee is less than half of the cost of the industry average. However, our territories are more generous and our training and support are unsurpassed in the industry.” Training includes: one week of on-site and six weeks of off-site training. On-going support includes field visits, workshops, conferences, and continued coaching. Collateral, including brochures, and all marketing materials are also provided free of charge throughout the life of the franchise. The company originated during a time when options were limited and choice meant going to a nursing home, remaining at home with occasional visits by registered nurses, or hiring homecare aides privately, which continues to be risky at best. Since 1982, Griswold Special Care has led the way by being one of the first companies in the US to offer non-medical homecare services. By offering homemaking, companionship, and personal care assistance, Jean Griswold, company founder, discovered a niche that continues to grow. Her commitment to keeping rates as affordable as possible while ensuring competitive pay for Caregivers continues. Griswold Special Care generally charges less than competitors for non-medical homecare, while its Caregivers are paid more than 70% of the hourly rate. The company adheres to strict standards in its search for Caregivers, including the scrutiny of behavioral-based interviews, in-depth reference checks, and criminal background checks. Directors conduct complimentary initial and ongoing home visits to ensure Client satisfaction. Today, Griswold Special Care has over 85 locations in 17 states, as well as having operations in South Korea and Mexico. According to Kent Griswold, PhD company president, “Gross sales have been steadily increasing with our projected sales at $92 million for 2005”. At this writing, the company has five corporately owned offices, all in eastern Pennsylvania. Additional locations are in CT, DE, FL, GA, IL, LA, MA, MD, MI, NJ, OH, PA, SC, TN, TX, VA, VT. Dr. Griswold concluded, “As the World’s Oldest, Multi-National, Non-Medical Homecare Company we believe ours is a responsibility not just to ‘inch ahead of the pack’. We believe our product continues to be the best, and our extraordinary support for franchisees solidifies our place as true leader in the industry”. For more information about Griswold Special Care, to search current locations, or to complete a franchisee information form, visit, or call 888-777-7630 and ask for the Manager of Development. View Company Website:

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Griswold Special Care
510 East Township Line Road, Suite 210
Blue Bell, PA

Phone: (215)402-0200
Toll Free: (800) 474-7965
Fax: (215)402-0202

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