Ideafarm Announces Four Newly Discovered Franchises!

In its search for the "best franchise opportunities you've never heard of," IdeaFarm President Sean Kelly announced the first discoveries of 2006: We're Rolling Pretzel Company, 7 Valleys Farm Fresh Tobacco, American Ramp Systems, and Hollywood Tans.

According to Kelly, the common theme of these four seems to be that they're all "on a roll." We're Rolling Pretzel Company has been rolling in the (soft pretzel) dough since 1996. The Alliance, Ohio-based franchise company, headed by CPA Kevin Krabill, has been quietly adding locations in regional malls and in Wal-Mart Supercenters throughout Indiana, Kentucky, Michigan, Ohio, Pennsylvania and West Virginia. With more than 50 units open and several in development, We're Rolling is poised to double its size in the next two years. Kelly, who was Director of Marketing for segment pioneer Auntie Anne's in the 90s, praised We're Rolling Pretzel company and Krabill: "We're Rolling Pretzel Company reminds me a lot of Auntie Anne's in the early days. Like Auntie Anne's Founder Anne Beiler, Kevin Krabill is focused on providing an excellent product to the customer, and strong guidance and support to his family of franchise owners. By building a strong foundation, We're Rolling is poised for strong, but controlled, growth." Mark Tucci of 7 Valleys Custom Blends Farm Fresh Tobacco prefers to allow his customers to roll their own (tobacco, that is). Over a decade ago, Mark was a power plant engineer with a desire to open his own business. Like 25% of all adult males, he was a smoker, and like 3% of all smokers he rolled his own cigarettes. He decided to provide a better alternative to the highly taxed and highly priced major cigarette brands that are laden with chemicals and additives. His 7 Valleys Farm Fresh Tobacco shops provide 49 custom blends of farm fresh tobacco, and the little rolling machines and paper tubes that enable smokers to enjoy more variety, higher quality and cost savings of 50% to 70%. While his franchise program is brand new, his stores in York and Gettysburg, PA have built a loyal following. Explains Mark Tucci: "7 Valleys Farm Fresh Tobacco provides a better alternative to those who smoke mass-produced cigarettes and those who already make their own cigarettes." In fact, the 7 Valleys motto, hung in every store, is: "If you don't smoke, don't start. If you do smoke, smoke smart." The rolling of wheels distinguishes the fourth exciting franchise discovery of 2006. Specifically, the rolling of wheelchairs made possible by the low-cost, modular ramps installed by American Ramp Systems franchise owners. According to Kelly, the appeal of the American Ramp Systems franchise opportunity is easy to miss. "At first, I thought this was a construction or technical type of business. Not real exciting. But this is actually a business about helping people. American Ramp Systems franchisees eliminate the barriers that would otherwise make it hard for wheelchair-bound seniors, those recovering from injuries and others from leading fulfilling lives." The parent company is the manufacturer and patent-holder of the innovative ramp system, which franchise owners can offer for sale or rent. More than twenty individuals and groups are currently "doing well by doing good" as American Ramp Systems franchise owners.

With more than 225 locations and another 100 in development, some might debate whether Hollywood Tans is undiscovered, but no one could argue the fact that this company's on a roll. Headquartered in sunny Mt. Laurel, New Jersey, Hollywood Tans is not only a leader in the $5 billion indoor tanning industry, they are the only tanning franchisor that manufactures all its own equipment. To meet the current growth boom, founder Ralph Venuto, Sr. and his son and president Ralph Venuto, Jr. are building a new corporate office, a state-of-the-art franchisee training center, and an expanded facility for manufacturing tanning equipment, store fixtures and a retail line of skin lotions. IdeaFarm added Hollywood Tans to the "Best Undiscovered Franchises" list after a recent store tour and visit to the franchisor's home office. Said Kelly: "Few franchise companies rival Hollywood Tans in the depth of their involvement with their concept, or the level of support they are prepared to provide to their franchise owners." The four new franchisors will be added to the growing list of exciting franchise opportunities being compiled by franchise consultancy IdeaFarm, and are featured in the new ebook "IdeaFarm's Best Undiscovered Franchises Vol. 2" available for free download at www.IdeaFarm.net and www.FranchiseMarketing.Com.

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