Ace Cash Express Announces New Small Loan Product; Ace Enters Into A New Agreement With First Bank Of Delaware

Thursday, July 28, 2005

ACE Cash Express, Inc. today announced the launch of a new credit product in approximately 400 of its company-owned stores located in Texas, Pennsylvania and Arkansas. Pursuant to a three-year marketing and servicing agreement between ACE and First Bank of Delaware, a Delaware bank, ACE customers at these stores who exceed the maximum allowable loans according to the Federal Deposit Insurance Corporation's Guidelines for Payday Lending will now have access to a 20-week installment loan product offered by First Bank of Delaware.

"This new installment loan product gives our best customers, who have demonstrated credit worthiness with shorter term loans, a longer term loan solution," said Jay B. Shipowitz, President and CEO of ACE. "Adding new products that give our customers greater access to credit and more flexibility is a key component of our product strategy." An important feature of the loan will be an unconditional customer satisfaction guarantee. Any borrower may return the loan proceeds, for any reason, within two business days and pay no fees or penalties. "Giving consumers the benefit to reconsider their decision to borrow and return to ACE within two business days and pay nothing for the loan, strengthens ACE's ongoing commitment to quality products and superior customer service," said Shipowitz.

"We are excited about the opportunity to reach new customers through ACE's stores in Texas, Pennsylvania and Arkansas," said Alonzo J. Primus, Executive Vice President of National Consumer Lending for FBD. "We have created a product that meets the needs of a growing segment of consumers who are looking for the financial flexibility of a small, installment loan." About ACE Cash Express ACE Cash Express, Inc. is a leading retailer of financial services, including check cashing, short-term consumer loans and bill payment services, and the largest owner, operator and franchisor of check cashing stores in the United States. As of June 30, 2005, ACE had a network of 1,371 stores in 37 states and the District of Columbia, consisting of 1,142 company-owned stores and 229 franchised stores. ACE focuses on serving consumers, many of whom seek alternatives to traditional banking relationships in order to gain convenient and immediate access to check cashing services and short-term consumer loans. ACE's website is found at http://www.acecashexpress.com/ .

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ACE America's Cash Express
1231 Greenway Dr., #600
Irving, TX

Phone: (972) 550-5000
Toll Free: (800)713-3338
Fax: (972)582-1409

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