Contours Express Opens First British Studio

Contours Express, a rapidly growing international women's fitness and weight-loss franchise best known for its weight-resistant equipment and 29-minute circuit training workout, opened its first studio in Great Britain at the end of October to a glowing welcome from the community.

After many months of preparation, Sue Arrowsmith, the franchisee of the 1,300 sq. ft. Aldridge studio, opened her doors to over 100 interested ladies in the first week. "The community is starting to embrace this new concept to fitness and exercise", says Sue. "Women are tired of gimmick diets which don't work and which may be dangerous to their health. Working out for hours on end is also not an enjoyable past-time for many women. We offer an effective no gimmick fitness and weight loss programme designed for women focusing on aerobic fitness, muscle toning and flexibility and a healthy nutritional option for those looking to lose weight. Best of all, the easy to follow fitness programme only takes 29-minutes each session!" What separates Contours Express from its competitors is the friendly environment it creates for ladies and its uncompromising focus on customer service through extensive training to all franchisees. "Many fitness clubs welcome new members, but once you have paid you just become a number to them. Our objective is to welcome our members by name every time they visit and take an interest in their progress. Unlike other clubs, we offer ongoing training and guidance through our qualified gym instructors at no additional cost to the member", explains Sue.

The quality of the studio's layout, finish and branding has far exceeded the expectations of Contours Express Master Franchisor, Jason Chong: "Sue has done an amazing job preparing her premises. She has put in 110% and as a result she has created a studio which we can use as a high standard model for future studios." Contours Express' next studio opening will be early next year in High Wycombe. It has also recently signed its third franchisee in East London with an estimated opening for Spring 2006.

For more information, visit www.contoursexpress.co.uk or contact Jason Chong at 0845 606 6139.

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