Franchise Owner Sets Sights On Success, 'Not Reinventing The Wheel'

Monday, June 12, 2006

When Angela Buchanan was looking at franchise opportunities a few years ago, she was drawn to one that had customers she knew she could relate to in an intimate way. Franchise ownership appealed to her because it was a way of getting into business "without reinventing the wheel." Her husband had just been laid off at WorldCom Inc., and the pair wanted to control their future by getting into business for themselves. Today, Buchanan and her husband, Evan, own two ShapeXpress franchises at Arrowhead Ranch and in Paradise Valley Mall. The women-only fitness centers offer 30-minute circuit and cardiovascular workouts, along with exercise classes and personal training. "We liked the support and guidance of this particular franchisor," Buchanan says. "It can also be a much faster start to open a franchise as opposed to an independent business." Historically, franchising has been a male-dominated industry as women struggled with several barriers to entry, especially access to capital. But in recent years, franchisors and lenders have started to reach out to women and minorities, causing the ranks of nonmale-owned franchisees to grow, according to industry reports that also note franchises are five times more likely to survive than independently created companies. Harriet Moser, a consultant with Franchise Resource Co. in Scottsdale, a company that matches franchisors and franchisees, says nowadays, many franchisors are targeting parents or females, and women owners aren't having any problem finding opportunities. Franchises that are attractive to women include those in home decor, health and skin care, salons, tanning studios, cleaning-service firms, health-oriented restaurants, juice bars and retail accessory stores, to name just a few. Scottsdale resident Jessica Hunter found her way into franchising after trying to enroll her young son in art classes. A Google search brought her to the KidzArt Web site ( Based in Texas with franchises in several states, KidzArt offers art education classes at preschools and grade schools, as well as adult art programs.

ShapeXpress News and Press Releases

This article has been read 1665 times.

Would you like to own a ShapeXpress Franchise?

For more information about becoming a ShapeXpress Franchise owner, including a franchise overview, start-up costs, fees, training and more, please visit our ShapeXpress Franchise Information page.

Or complete our free franchise advise form for a consultation about ShapeXpress Franchise or any other franchise listed on The Franchise Mall.

ShapeXpress Logo

ShapeXpress Inc.
1850 SE 17th Street Causeway
Ft. Lauderdale, FL

Phone: 954-449-4709
Toll Free: 1-800-988-4712

ShapeXpress Franchise Information

Share This Page!


First Name:
Last Name:
State: (US inquiries only please)
Capital to Invest

(Min $50k Investment)
Investment Timeframe:

Can I use my 401K or IRA
to buy a business?

Submit your request for a
FREE Franchise Consultation.