Clifton Hill, Niagara Falls Franchisees Win Boston Pizza's Highest Sales Volume Award For Second Year In A Row

NIAGARA FALLS, ON | Tuesday, May 24, 2005

Boston Pizza International Inc. presented Phillip and Harry Oakes, franchisees of the Clifton Hill location in Niagara Falls, Ontario, with the Highest Sales Volume Award at Boston Pizza's Franchisee Awards Gala held recently in Cancun, Mexico. This is the second year in a row Boston Pizza Clifton Hill has been recognized for this outstanding achievement. The Highest Sales Volume Award is presented annually to the franchisee whose restaurant has achieved the highest net sales over the past year throughout the Boston Pizza system. The Clifton Hill location set a new record with 2004 sales in excess of $6 million.

"We're honoured to receive the award for Highest Sales Volume again," said Phillip Oakes. "A lot of the credit goes to Boston Pizza's great menu, the restaurant's fun atmosphere, and the fantastic service our staff provide each and every day." Phillip and Harry Oakes and their management team uphold strong operations to fully capitalize on the tourism market. The highly visible Clifton Hill location, which is only steps away from Niagara Falls, helps increase the presence of the Boston Pizza brand to Canadian and international visitors. "We're proud to present Clifton Hill with the Highest Sales Volume Award for the second consecutive year," said Mark Pacinda, President of Boston Pizza International Inc. "This award reflects Phillip and Harry Oakes' personal dedication to providing outstanding customer service and offering all their guests an exceptional dining experience." Boston Pizza International Inc. has more than 200 restaurants in Canada, with 2004 sales in excess of $430 million. The company has been recognized as one of Canada's 50 Best Managed Companies Platinum Club members. Boston Pizza International Inc. is headquartered in Richmond, BC, and has regional offices in Mississauga, Ontario and Laval, Quebec to support its expansion. For more information, visit www.bostonpizza.com For More Infromation Please contact: Laurie Weir Trillium Corporate Communications Inc Phone: (416) 322-3030 Email: [email protected]

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