Lucille Roberts Fitness Express� Debuts At 2005 International Franchise Expo

Lucille Roberts, the company credited for pioneering the concept of women's-only weight loss and fitness centers, will unveil their new franchise concept, Lucille Roberts Fitness Express�, at this year's International Franchise Expo, April 8-10, at the Washington Convention Center, in Washington, DC. Lucille Roberts Fitness Express offers their customers all the same great programs and features found in the company's larger clubs. The concept provides for a wide range of fitness classes, state-of-the-art aerobic and strength training equipment, and even personal training options. The parent company, Lucille Roberts, Inc., has made a multi-million dollar investment toward the launch of the new concept and plans to open at least 100 franchise locations by 2006. "Lucille Roberts Fitness Express possesses what I think are the three critical elements of a great franchise�high quality, simplicity, and a low financial entry point," said Bruce J. Major, Executive Vice President and Director of Franchising. Major, who was brought in to develop the franchise model from the ground up, is quick to point out why he feels the new concept is a hands-down winner. "The level of support we provide our franchisees far exceeds that of any of the other fitness concepts out there." Lucille Roberts Fitness Express Lucille Roberts was known throughout the fitness industry as the inventor of women's-only fitness centers. Since her untimely death in 2003 at age 59, her husband, Bob Roberts, and son, Kirk Roberts have spearheaded the company's ongoing growth and success. "Lucille single-handedly pioneered the invention of women's-only weight loss and fitness," said Kirk Roberts, company president. "The launch of our Fitness Express model is the realization of her life-long dream to help women look and feel better throughout the entire U.S. and abroad. I'm extremely proud to see to it that my mother's vision lives on," added Roberts. To arrange an interview with Kirk Roberts or Bruce Major, contact John Rarrick at (845) 358-3920 x16 or [email protected]. The 14th Annual International Franchise Expo will be held on April 8-10 at the Washington Convention Center, 801 Mount Vernon Place, Washington, DC. For more information, visit www.franchiseexpo.com About Lucille Roberts Founded in 1970 by Lucille and Bob Roberts, Lucille Roberts has pioneered the concept of high quality, women's-only weight loss and fitness. With over 50 full-sized women's-only fitness centers throughout New York, New Jersey, and Pennsylvania, the company generates annual sales of $30 Million. Visit them at www.lucillerobertsexpress.com. For franchise information, contact Bruce J. Major at (888) 582-4553.

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