Lucille Roberts Health Clubs� Rolls Out New Fitness Express Franchise Nationwide

Lucille Roberts, the company best known for inventing the concept of women's-only weight loss and fitness centers, today announced the launch of a new national franchise model aptly named Lucille Roberts Fitness Express�.

Lucille Roberts Fitness Express will draw its strength from the rich, 35-year history of the Lucille Roberts brand to create a franchise model that provides consumers with choices and benefits not currently available at existing smaller-size health clubs. "We're taking a big gym model and scaling it down in size without losing any of the programs our fitness centers are famous for," says Bob Roberts, company co-founder and CEO. "With Lucille Roberts Fitness Express, we'll now be able to bring our brand of quality women's-only fitness to every market, both large and small, on a national scale." This "big gym in your small town" philosophy is what the company says makes Lucille Roberts Fitness Express a very different and effective franchise model from the typical 30-minute workout competitors. By utilizing the highest quality cardio and strength training equipment available, combined with a wide variety of both low and high impact fitness classes, the company feels they have created a concept that has previously been largely ignored by the fitness industry-affordable women's only weight-loss and fitness with choices and variety.

The company has made a multi-million dollar investment toward the launch of the new concept and is confident they can sell at least 100 franchise locations and oversee 15 to 20 new openings in 2005. "We're currently in discussions with both single-unit and multi-unit developers, many of which are from other segments of the franchise industry," said Bruce J. Major, Executive Vice President and Director of Franchising. Major, who was brought in to develop the franchise model from the ground up, is quick to point out why he feels the new concept is a hands-down winner. "Lucille Roberts Fitness Express possesses what I think are the three critical elements of a great franchise-high quality, simplicity, and a low financial entry point. And the level of support we provide our franchisees far exceeds that of any of the other concepts our there." Lucille Roberts was known throughout the fitness industry as the inventor of women's-only fitness centers. Since her untimely death in 2003 at age 59, her husband Bob Roberts, and son, Kirk Roberts, have spearheaded the company's ongoing growth and success. "Lucille single-handedly pioneered the invention of women's-only weight loss and fitness," said Kirk Roberts, company president. "The launch of our Fitness Express model is the realization of her life-long dream to help women look and feel better throughout the entire U.S. and abroad. I'm extremely proud to see to it that my mother's vision lives on," added Roberts.

About Lucille Roberts Founded in 1970 by Lucille and Bob Roberts, Lucille Roberts has pioneered the concept of high quality, women's-only weight loss and fitness. With over 50 full-sized women's-only fitness centers throughout New York, New Jersey, and Pennsylvania in three states, the company generates annual sales of $30 Million.

For franchise information, contact Bruce J. Major at (888) 582-4553. For press inquiries/interviews, contact John Rarrick, at 845/358-3920 x16.

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