Mto Becomes The 39th Multi-unit Franchisor To Partner With Insight Direct

Merrymeeting�, a leading investment firm specializing in the acquisition and development of franchise systems, and Insight Direct, Inc. announced today the signing of a licensing agreement making ServiceCEO� the exclusive business management software solution for MTO�'s 49 franchises throughout North America. "We have built our own proprietary software for other Merrymeeting franchise systems, but for MTO we decided that an off-the-shelf software package would be the best approach," said John Davies, CEO, MTO. "MTO franchisees need a complete field service management package to meet our plans for growth and once we took a look at ServiceCEO, we knew trying to duplicate all of its features would not be cost effective." Robin T. Miller, VP Business Development, Insight Direct noted that "MTO has become the sixteenth maid service franchisor to partner with Insight Direct and joins over 800 other independent maid service businesses using ServiceCEO. We look forward to helping MTO achieve its growth plans by implementing a franchise-wide standard software solution." Insight Direct develops and markets ServiceCEO, recognized as the leading business management software solution for the field service industry. Since the introduction of its first-generation product in 1997, Insight Direct has sold its software in more than 15 countries to over 2,000 customers, including COIT Services, Critter Control, Maid to Perfection, MilliCare Commercial Carpet Care, Mr. Handyman, Professional Carpet Systems, Scheidt & Bachmann USA, SparkleWash and Unilever. For more information on this Boston-based company, visit www.insightdirect.com or call 800.471.4200. MTO is a rapidly growing residential and commercial cleaning franchise system with units in 20 states. It is a subsidiary of Merrymeeting, Inc., an investment firm specializing in the acquisition and development of franchise systems and related services. To learn more, please visit www.mtoclean.com or www.merrymtg.com. Contact: Kylene Golubski VP, Business Development 877.392.6278 x10 [email protected]

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