Ricky's Wins "triple Crown" At Alberta Restaurant Foodservice Association Awards

Ricky's All Day Grill, with 20 franchise locations in Alberta and with 30 others throughout B.C., including Saskatoon and Whitehorse; proudly walked away with three first places in the Annual Menu Awards Competition; winning for Best Children's Menu; Best In-House Promotion/Merchandising; and for Best Community Support.

ARFA's Menu Awards are held annually and are juried by professional judges who, this year, oversaw over 40 entries for 9 individual awards.

Ricky's Famous Pancake Promotion Menu (Best Community Support) and Ricky's Own Memphis Bones Promotion (Best In-House Promotion/Menu) were both designed by Brandspank Creative Marketing; a boutique, full-service agency who has been working with Ricky's for the past 18 months.

Ricky's Children's menu was a co-operative creative project between Ricky's and their suppliers at Kraft Foodservices.

Ricky's brought out 14 franchisee representatives to the Awards Luncheon; held April 1st at the Roundup Center in Calgary; and three of those franchisees; accepted awards on behalf of the chain's franchise community.

"We are extremely proud of these awards", says Vice President and Director of Marketing, Brenda Williams, "�it reinforces our commitment to creating menus that are sales and transaction generators�". She went on to add; "� and it helps that we are recognized with independent restaurants as well as other restaurant Brands, this motivates us to work hard to remain competitive within our industry�Of course, it helps a lot that we have such great franchise operators that execute these menus all year long�!".

For more information, or to arrange interviews, please contact: Brenda Williams, Vice President, Director of Marketing PH: 604-637-8001 FAX: 604-637-8874

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