Ricky's Wins "triple Crown" At Alberta Restaurant Foodservice Association Awards

Monday, April 05, 2004

Ricky's All Day Grill, with 20 franchise locations in Alberta and with 30 others throughout B.C., including Saskatoon and Whitehorse; proudly walked away with three first places in the Annual Menu Awards Competition; winning for Best Children's Menu; Best In-House Promotion/Merchandising; and for Best Community Support.

ARFA's Menu Awards are held annually and are juried by professional judges who, this year, oversaw over 40 entries for 9 individual awards.

Ricky's Famous Pancake Promotion Menu (Best Community Support) and Ricky's Own Memphis Bones Promotion (Best In-House Promotion/Menu) were both designed by Brandspank Creative Marketing; a boutique, full-service agency who has been working with Ricky's for the past 18 months.

Ricky's Children's menu was a co-operative creative project between Ricky's and their suppliers at Kraft Foodservices.

Ricky's brought out 14 franchisee representatives to the Awards Luncheon; held April 1st at the Roundup Center in Calgary; and three of those franchisees; accepted awards on behalf of the chain's franchise community.

"We are extremely proud of these awards", says Vice President and Director of Marketing, Brenda Williams, "…it reinforces our commitment to creating menus that are sales and transaction generators…". She went on to add; "… and it helps that we are recognized with independent restaurants as well as other restaurant Brands, this motivates us to work hard to remain competitive within our industry…Of course, it helps a lot that we have such great franchise operators that execute these menus all year long…!".

For more information, or to arrange interviews, please contact: Brenda Williams, Vice President, Director of Marketing PH: 604-637-8001 FAX: 604-637-8874

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Ricky's Family Restaurants Ltd.
Suite 401, 1901 Rosser Avenue
Burnaby, BC

Phone: (604) 637-7272
Toll Free: (888) 597-7272
Fax: (604) 637-8874

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