Java Detour Awards Franchise Development Rights In Nevada

Java Detour Coffee Company (JVDT.PK), a California based gourmet beverage retailer, has announced that it has awarded the franchise rights to develop the state of Nevada to J Dapper of Dapper Development, a real estate developer based in Las Vegas. Dapper is partnering with Joe Plante, a former area manager for a national coffee chain. Dapper specializes in developing commercial real estate. These franchised locations will be in addition to Java Detour's four corporate owned locations currently operating successfully in Las Vegas. "We are excited to be part of Java Detour's fresh, ground floor opportunity in Nevada," said Dapper. "I believe that my development experience combined with my partner's knowledge of the retail coffee industry should help increase Java Detour's brand presence throughout the country." Java Detour sells gourmet coffees and teas, fruit smoothies, and freshly baked pastries from retail stores that emphasize fast service without sacrificing quality. Established in 1995 and expanded mostly through corporate-owned stores until recently, Java Detour has 18 stores in four states, including 14 company-owned units and four franchise locations.

"We are thrilled about our new partnership with Dapper Development. Throughout the country many of the parties currently interested in franchising Java Detour stores are real estate developers. Dapper Development is very experienced and very successful throughout Nevada and our Partnership with them gives us a strategic partner as we expand our brand in that market," said Michael Binninger, co-founder and CEO of Java Detour. "Building on the success of our four existing corporate Las Vegas locations, we believe that franchising with area developers, especially groups with real estate development experience, is an extremely effective way for us to expand not only in Nevada, but nationally." Java Detour offers four different store footprints for franchisees to choose from including a stand-alone 1,300 square-foot single drive-through store with inside seating, a 1,300 square-foot end-cap single drive-through store with inside seating, 200-500 square foot kiosks used for shopping malls, airports, casinos, hotel lobbies, and office parks and a 600 square-foot double drive-through store with no interior seating. All store designs are of contemporary "boutique" design unlike anything currently on the market. In addition to their fresh coffee that they roast, Java Detour offers both hot and iced blended espresso drinks, fresh fruit smoothies, shakes, a full line of whole leaf teas, a full-service kids menu, and freshly roasted bulk coffee. Typical store hours are from 5 a.m. to 10 p.m. seven days a week. Java Detour franchisees are also provided with site selection and leasing negotiation assistance, comprehensive drink preparation systems, specialized initial and ongoing training procedures, sales and marketing support, and more. About Java Detour Established in 1995 and franchising since 2000 with a total of 18 stores in four states, including 14 company-owned units and four franchise locations, Java Detour's objective is to continue to establish the Java Detour concept and brand as an internationally recognized and successful gourmet beverage retailer. For more information, visit www.javadetour.com. Forward-Looking Statements This announcement contains forward-looking statements which are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995, and can be identified by the use of forward-looking terminology such as "may," "will," "believe," "expect," "anticipate" or other comparable terminology. Forward-looking statements involve risks and uncertainties that could cause actual results to differ materially from those projected in forward-looking statements and reported results shall not be considered an indication of our future performance. Factors that might cause or contribute to such differences include our ability to develop additional retail locations, our ability to establish and maintain a strong brand, our ability to expand our product line, our ability to protect our intellectual property rights, the degree and nature of our competition; our ability to employ and retain qualified employees; compliance with recent legislation regarding corporate governance, including the Sarbanes-Oxley Act of 2002; as well as those risks more fully discussed in our public filings with the Securities and Exchange Commission, all of which are difficult to predict and some of which are beyond our control.

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