Franchise Offers A Unique Way To Say "I Love You"

BROOMALL, PA | Thursday, February 01, 2007

When it comes to Valentine's Day, traditions tell us that red roses are the signature gift of love. However, according to Ellen Davis, co-founder of FruitFlowers, times are changing and traditions are transforming for the good. Loved ones now look for unique, out-of-the-ordinary valentine presents.

"Today, there is a focus on the creativity and imagination that goes behind gifts," said Susan Ellman, co-founder of FruitFlowers. "It is creativity, in fact, that is a foundation of FruitFlowers." With strawberries, pineapples, melons and grapes, FruitFlowers provides innovative, one-of-kind gifts -more than two-dozen different floral designs made of sculpted fresh fruit, ranging from an assorted fruit bouquet to a dozen strawberry "roses." The unique designs are popular gift-giving items throughout the year, Davis said, but many people enjoy giving FruitFlowers bouquets for Valentine's Day.

"For that special February 14th day, there is a strong emphasis on expressing emotions and finding both fun and romantic ways to tell that special someone 'I love you'," Ellman said. "However, on the same note, valentine gifts are no longer just romantic for significant others, they are also given to loved family members, such as parents, sons, daughters, grandchildren, as well as friends." FruitFlowers is guided by the Incredible Franchise Corporation, a multi-franchise, coast-to-coast organization that creates more than 200,000 baskets each year. It recently changed its franchise brand name from Incredible Edible Delites� to FruitFlowers and is focusing on its re-branding efforts while developing new territories across the US and Canada.

"Elegant Love", a mouthwatering bouquet of strawberries, grapes and heart-shaped pineapples arranged in a pearled heart basket, might be the perfect gift for that special someone; or, the "Sweet Heart with Roses" boxed bouquet is sure to put a smile on your loved ones face: it is a new twist on the dozen red roses with strawberry roses, honeydew leaves and a heart-shaped pineapple made complete with decadent fudge sauce; this truly shows how much you love them," Davis said. "Not only are the bouquets beautiful, they are also healthy," Ellman said. "So, it's a perfect way to show someone you care." For more information, please visit www.FruitFlowers.com.

About FruitFlowersTM Home of Incredibly Edible Delites Headquartered in Suburban Philadelphia, the Incredible Franchise Corporation and its FruitFlowersTM franchisees have been committed to providing the highest level of customer service creating and delivering unique and beautiful fruit and vegetable bouquets since 1984. The company has locations nationwide and its operations philosophy, extensive training system, brand name recognition and innovative marketing solutions give its franchise partners a distinct advantage over any competition. For more information regarding FruitFlowers� Franchise Opportunities in the United States and Canada, please visit www.IncredibleFranchiseCorp.com or call 1(866) 20-FRUIT. ### Source: Fruit Flowers - Incredible Edible

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Incredibly Edible Delites Inc.
3720 West Chester Pike
Newtown Square, PA

Phone: 610-353-8702
Toll Free: 1.866.20.FRUIT

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