Saint John Welcomes A Slice Of The Big Apple

Although New York City might not be around the corner, the residents of Saint John s won t have to travel far to enjoy a little bit of Manhattan s Lower East Side. On July 19, 2004, New Brunswick s 2nd East Side Mario s will open for business at 75 Consumers Drive (Westmoreland & Consumers) in Saint John, serving some of the best American Italian food this side of the Hudson River. For over 20 years, East Side Mario s has been one of Canada s leading casual dining chains by adhering to a simple formula � great food, great fun and incredible value, said Sheila Miller, General Manager. We are proud to be the first to open an East Side Mario s in Saint John and we look forward to providing the residents of Saint John with the unique East Side Mario s experience that keeps guests from coast to coast coming in for more. As part of the grand opening celebrations, Sheila, along with East Side Mario s staff, will be holding a VIP Party on Saturday July 17th. During the celebration, Sheila and the staff will be presenting a cheque for to the St. Joseph s Hospital Foundation to thank the community for their support. East Side Mario s, with over 100 locations across Canada, is an American Italian eatery where eating and celebrating meet. Throughout the country, East Side Mario s guests rave over dishes such as the Linguine Chicken Tettrazini and the Firecracker Shrimp Bowties, all served with complimentary unlimited soup or salad and garlic homeloaf. East Side Mario s is also known for its eclectic decor that makes the restaurant like no other. The Statue of Liberty greets and welcomes guests to a Lower East Side environment, complete with a Mulberry and Canal Streets intersection and a Scalero Brothers backroom. In order to meet the demands of today s busy lifestyles, East Side Mario s Saint John also has a convenient section of the restaurant dedicated entirely to take-out. Guests can simply order their favourite East Side Mario s dishes by phone at (506) 642-8116 and pick up their meal from the take-out section. �/2 -2- Prime Restaurants of Canada Inc. operates and franchises one of Canada's leading chains of casual dining restaurants and premium pubs. As a pioneer in the Canadian casual dining industry since 1979, it is considered an important innovator in the development of brands and today has a diversified portfolio of concepts that include: East Side Mario's, Casey's Bar & Grill, a Belgian-style brasserie operating under the trade-mark Esplanade Bier Markt, and a family of authentic Irish pubs operating under the trade-marks Fionn MacCool's, D'Arcy McGee's, Paddy Flaherty's, Tir nan Og and Slainte, as well as RD's Ribs, and Pat and Mario's. Prime Restaurants employ over 9,000 people across the country. Prime Restaurants Royalty Income Fund is listed on the Toronto Stock Exchange under the symbol EAT.UN. FOR FURTHER INFORMATION: Ericka Hastie East Side Mario s Marketing Coordinator T: 905-568-0000 ext.263 [email protected]

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