Alliston Welcomes A Slice Of The Big Apple

Although New York City might not be around the corner, the residents of Alliston won t have to travel far to enjoy a little bit of Manhattan s Lower East Side. On June 14th, 2004 East Side Mario s comes to Alliston and will open for business at 138 Yonge Street, serving some of the best American-Italian food this side of the Hudson River. East Side Mario s appeals to both adults and families by offering great food, value and atmosphere, so I am sure the restaurant will be a huge hit in Alliston , said franchisee Tony Christiano As Vinnie on the commercial says, at East Side Mario s there s always more to make you sing, eh budda boom budda bing . East Side Mario s, with over 100 locations across Canada, is an American Italian eatery where eating and celebrating meet. Throughout the country, East Side Mario s guests rave over dishes such as the Linguine Chicken Tettrazini and the, Seafood Linguine all served with complimentary unlimited soup or salad and garlic homeloaf. East Side Mario s is also known for its eclectic decor that makes the restaurant like no other. The Statue of Liberty greets and welcomes guests to a Lower East Side environment, complete with a Mulberry and Canal Streets intersection and a Scalero Brothers backroom. In order to meet the demands of today s busy lifestyles, East Side Mario s Alliston location also has the convenience of take -out. Guests can simply order their favourite East Side Mario s dishes by phone at (705) 434-0472 for pick-up. �/2 -2- Prime Restaurants of Canada Inc. operates and franchises one of Canada's leading chains of casual dining restaurants and premium pubs. As a pioneer in the Canadian casual dining industry since 1979, it is considered an important innovator in the development of brands and today has a diversified portfolio of concepts that include: East Side Mario's, Casey's Bar & Grill, a Belgian-style brasserie operating under the trade-mark Esplanade Bier Markt, and a family of authentic Irish pubs operating under the trade-marks Fionn MacCool's, D'Arcy McGee's, Paddy Flaherty's, Tir nan Og and Slainte, as well as RD's BBQ and Blues, and Pat and Mario's. Prime Restaurants employ over 9,000 people across the country. Prime Restaurants Royalty Income Fund is listed on the Toronto Stock Exchange under the symbol EAT.UN. FOR FURTHER INFORMATION: Ericka Hastie East Side Mario s Marketing Coordinator T: 905-568-0000 Ext.263 [email protected]

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