California Closets Chooses Channelnet To Power Its Corporate And Franchise Websites

Monday, March 12, 2007

Award Winning SiteBuilder Platform Enables a Seamless Multichannel Customer Experience for California Closets and Its Franchise Operations

ChannelNet announced today that California Closets, the leading designer of home storage solutions, has selected the SiteBuilder platform for delivering its corporate website, as well as an integrated network of branded microsites for its over 100 franchises. By selecting ChannelNet's technology to deliver its corporate and franchise sites, California Closets has gained a critical competitive edge through the ability to modify their entire web presence in a timely and cost effective manner. This capability will ensure that they provide the consumer with a consistent online brand experience at every level. With a focus on enhancing their web presence through improved functionality, California Closets' unified network of corporate and franchise web sites is now running on ChannelNet's SiteBuilder platform. The franchise sites share the look and feel of the corporate Web site, yet support the retailer's ability to customize and localize content. "Leveraging SiteBuilder technology has allowed California Closets to create a seamless online to offline experience for its customers," says Paula Tompkins, CEO and Founder of ChannelNet. Through its open modular architecture, SiteBuilder provides a cost-effective means of rapidly delivering world class websites that can be easily managed following launch by non-technical personnel. It also allows their franchise network to build on the information supplied by corporate and, ultimately, offers a seamless experience for the consumer. "For a company whose brand image and customer appeal is a key component to its tremendous success," adds Paula, "the ability to control and maximize the use of all of its visual elements and content online is imperative. With our technology, California Closets will be able to provide its customers a highly engaging and branded experience that is consistent with all of their marketing initiatives…and they won't have to break the bank to do so." Additionally, with the rollout of the franchise sites, consumers will be able to take the next step in the sales process and virtually get to know their local operation better. Whether they're requesting a brochure, arranging a consultation, or simply finding the address and phone number for the nearest store, it will all be part of a single seamless experience. About California Closets California Closets designs and installs custom storage systems for home and office. With over 100 franchise locations worldwide, it is the largest custom storage company in the world. About ChannelNet Celebrating its 21st anniversary, ChannelNet is a full-service company that creates multichannel solutions to help companies sell complex products and services through traditional sales channels. The company's broad range of solutions includes communication portals, guided selling, integrated network of websites and interactive marketing. For further information go to

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California Closet Company
1414 Harbour Way S., Suite 1750
Richmond, CA

Phone: (855) 260-2559
Toll Free: (866) 488-2748
Fax: (415)256-8501

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