Housewall Garage System - Growing Franchise Transforms Unsightly Garages Into Organized Havens

Monday, July 31, 2006

Aims to 'Put Nation's Cars Back into the Garage'

In a nation where 93 percent of homes have garages, a fast-growing new franchise is cashing in on the booming garage renovation business, transforming disorderly, embarrassing "clutter zones" into neatly organized havens for cars, lawn-care, sports and other household equipment. After four years of successful regional growth, HouseWall Garage System began franchising in February 2006. Just four months later, HouseWall has seven locations in four states, several franchise agreements in the works and projects to reach 150 locations by 2008. "We are building our rapidly growing niche business on people learning to appreciate and utilize the garage as another well-cared for aspect of their household," said Michael Dagen, founder and CEO of HouseWall Garage System. "The garage often comprises up to 20 percent of a home's square footage. Teaching homeowners how to utilize that space and to get their cars back into the garage is at the core of the HouseWall concept," he said.

With more than $1 billion worth of damage caused to vehicles after the onslaught of hurricanes and other forms of severe weather in the last two years, an increasing number of consumers throughout the United States are recognizing the need to get organized so they can put their vehicles back in the protection of their garage. "The garage was invented for a reason," Dagen said. "It doesn't make sense for a few thousand dollars worth of ‘stuff' to clutter the garage when a $60,000 vehicle is left outside, exposed to salt air, hurricanes and other elements that depreciate its value." While the home improvement industry has focused on organizing kitchens, bedrooms and closets, few companies have made a significant dent in the market for garage organization.

"The potential for growth is limitless as more and more consumers embrace all aspects of home improvement as well as the protection of their current assets—namely vehicles," he said. Working closely with its customers, HouseWall organization specialists use a unique software program to draw a sketch of the homeowner's garage on-the-spot and map out how they can customize the homeowner's garage for maximum efficiency. At the core of the HouseWall products is signature paneling added as the new ‘face' of the garage interior. This water-resistant paneling offers a grooved surface from which hooks, shelves, racks, steel-reinforced cabinets and custom-designed accessories are added according to each consumer's individual needs. Once installed, the HouseWall paneling provides a way for a variety of items such as sporting equipment, gardening tools, old collectibles, etc, to be organized and off the floor—but always in reach. To complete the transformation of the ‘room,' a durable and stain-resistant flooring is added to create the base of the new garage. In addition to its unique and quality products and customer service, HouseWall Garage System is strongly committed to community outreach, establishing the HouseWall Homes Foundation, through which the company has partnered with local and national charities such as the Make-A-Wish Foundation and local schools. In the past year and a half, HouseWall has donated upwards of $100,000 to various organizations. "We're eager to get to the point that when people think of an organized, efficient household they think of an organized garage. And when they think of garage organization, we want HouseWall Garage System to come to mind," Dagen said. About HouseWall Garage Systems HouseWall Garage Systems specializes in the organization and beautification of a homeowner's garage. HouseWall Garage System is building its rapidly growing niche business on people learning to appreciate and utilize the garage as another well-cared for aspect of their household.

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8100 W. 30th Ct.
Hialeah, FL

Phone: (305)817-9881
Fax: (305)826-1882

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