Raving Brands! Newest Concept, Monkey Joe's, Means Serious (monkey) Business

Wednesday, August 10, 2005

Food and Beverage Franchisor Swings Full-Force Into Family Entertainment

Leading multi-concept franchisor Raving Brands today announced its newest concept, Monkey Joe's, an inflatables-filled indoor facility that provides families with engaging and interactive activity and entertainment - all day, every day (no special occasion necessary!). Featuring a colorful, 12,000-square-foot party center that includes multiple private party rooms, children's play areas and an adult lounge area, Monkey's Joe's is the nation's most exciting inflatables arena for walk-in play or planned private parties. And, while Monkey Joe's puts kids - and their safety - first, parents are a close second, thanks to plenty of adult-sized accoutrements like flat-screen TVs and high-speed Internet access. Monkey Joe's is the eighth operation be debuted by the ever-expanding Raving Brands portfolio of winning franchise concepts, all of which target a family-oriented demographic by providing brag-able food with a healthy twist in a lively, fun-spirited atmosphere. As the company's first offering in the Family Entertainment Center category, Monkey Joe's, which caters to children ages 2-12, is jam-packed with an array of giant, air-filled play structures, jumps, slides, obstacle courses and developmental games for hours of recreational fun and exercise in a clean and safe environment. "Today's youth is the most inactive generation in history," explains Raving Brands Vice President of Marketing Brian Curin. "Monkey Joe's affords a safe and clean place for children to engage in physical activity no matter what the weather is like outside. Not only does Monkey Joe's provide the perfect antidote to hours spent in front of a television or computer screen, it also reinforces benefits of a fit lifestyle early on in an non-competitive setting where kids can simply enjoy themselves and get lost in the fun of it all." While grownups certainly are welcomed to bounce, jump and slide along with the younger set, Monkey Joe's also provides an unmatched and long-overdue component for parents: a relaxing and high-tech lounge area designed specifically for the facility's adult visitors where they can take a breather while their kids 'go bananas" under the supervision of the facility's trained staff. "While the notion of inflatables as a turn-key, family-entertainment solution is not new, Monkey Joe's is the first one of its kind in terms of catering to the parents and other adults who accompany these children to indoor recreational centers," explains Raving Brands Chief Operating Officer Steve LaMastra. "Because Monkey Joe's is a place where families can come anytime - versus private party-only - we really wanted it to be a place where parents also would want to come back again and again." The facility's lounge area offers several amenities conducive to a break from the excitement, including flat-screen TVs, computers equipped with high-speed Internet access and comfortable seating. With plenty of space to relax, moms and dads can chat with one another, check the score of the game, check emails or catch up on current events. In addition to its regular, daily operations, Monkey Joe's hosts Family Nights (at participating locations) every Friday evening, featuring pizza and a movie, for families who want an energizing evening spent together as a family. Monkey Joe's also hosts private-party functions and has private party rooms tailor-made for special occasions like theme-based birthday parties. About Monkey Joe's Monkey Joe's is a fun and exciting inflatables-filled indoor facility that provides families with engaging and interactive activity and entertainment - all day, every day (no special occasion necessary!). Monkey Joe's is part of Raving Brands, an Atlanta-based company that also franchises seven other concepts spanning the food, beverage and family-entertainment categories. For additional information, visit www.monkeyjoes.com. About Raving Brands Founded in 2000, Atlanta-based Raving Brands currently consists of eight concepts: five fast-casual restaurants, two beverage-focused establishments, and one family-entertainment operation. The company's fast-casual concepts include: Moe's Southwest Grill, a winner of Nation's Restaurant News 2004 Hot Concepts! Award, Mama Fu's Asian House, a 2004 Nation's Restaurant News "Fast 50" brand, Doc Green's Gourmet Salads, Boneheads Grilled Fish and Piri Piri Chicken, and Shane's Rib Shack. PJ's Coffee/PJ's Coffee and Wine Bar and Planet Smoothie, Planet Smoothie Cafe represent the portfolio's beverage concepts. Raving Brands' family-entertainment concept, Monkey Joe's, represents the most recent addition to the brand portfolio as well as the company's first offering in the family-entertainment franchise category. Collectively, the Raving Brands portfolio expects to open more than 1,000 locations nationwide by 2008. For additional information, visit www.ravingbrands.com.

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1718 Peachtree Street NW, #1028
Atlanta, GA

Phone: 404-392-3315

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