Dagwood's Sandwich Shoppes Announces Development Plans For Miami / Ft. Lauderdale Markets

MIAMI / FT. LAUDERDALE | Saturday, November 11, 2006

SEASONED FLORIDA RESTAURANTEURS OFFER FRANCHISE OPPORTUINTIES TO LOCAL ENTREPRENEURS

Dagwood's Sandwich Shoppes, a fast casual sandwich concept inspired by the beloved "�Blondie' comic strip character Dagwood Bumstead (known as Lorenzo in Spanish), announced plans today to bring the chain of franchise restaurants to the Miami / Ft. Lauderdale markets. Blondie comic strip creator Dean Young and company CEO Lamar Berry have selected successful, entrepreneurs, David Plevin and Bill Church of Dagwood's of South Florida, LLC, to serve as the "Market Partner" territory developers of the region. Plevin and Church will ensure the development and opening of 60 Franchise locations over the next 5 years.

David Plevin and Bill Church are the owner/operators of Dagwood's of South Florida, LLC. The company is offering local business people the opportunity to become Dagwood's Sandwich Shoppes franchise owners.

"We are very excited to bring the first Dagwood's Sandwich Shoppes to South Florida," said Plevin. "We plan to offer our guests a great dining experience where they can enjoy the greatest sandwiches on the planet as well as the wholesome and fun comic strip world of Blondie and Dagwood. We invite local business people interested in being a part of Dagwood's to inquire about becoming one of our system's first franchise operators. There are a limited number of Dagwood's Franchise opportunities available in our Market Partner Territory. We urge folks to act now, as inquiries are already coming in and the opportunities are sure to go fast." "At Dagwood's, our goal is to hand-select a limited number of successful local business leaders to serve as Market Partners and Unit Franchisees so we can effectively deliver our unique restaurant experience to consumers all over the world," said Frank Brown, Senior VP of Development for Dagwood's Sandwich Shoppes. "David and Bill are proven, successful restaurateurs with strong backgrounds in providing high quality service, effective personnel management and staff training and guest relations. Their backgrounds in the industry and passion for Dagwood's make them a great match to develop South Florida and provide ongoing, value-added support to Franchisees." David Plevin and Frank Brown will lead a Dagwood's Sandwich Shoppes franchise opportunity seminar for prospective Franchisees on Tuesday, Feb. 20, from 6:30 p.m. to 8:00 p.m. at the Holiday Inn Express Hotel & Suites, 1150 W. State Road 84 in Fort Lauderdale. Franchise seminar attendees will learn about how they can join forces with Dagwood's � The Number One Name in Sandwiches�.

Dagwood's Sandwich Shoppes is a franchise concept designed for rapid expansion across the U.S. Company officials recently announced 18 Market Partner contracts have been awarded and more than 850 Dagwood's Sandwich Shoppes are slated to open in: every major market throughout the Southeastern U.S., Texas, New York, California, and Springfield and Kansas City. CEO Lamar Berry, a 30-year marketing and franchising executive, expects to open approximately two Dagwood's Sandwich Shoppes restaurants per week in 2007.

About Dagwood's South Florida, LLC. David Plevin and Bill Church, owners of Dagwood's South Florida, LLC, will lead Dagwood's Sandwich Shoppes development in South Florida. A limited number of Franchise opportunities are available with plans in place to open 60 Dagwood's Sandwich Shoppes throughout Broward, Miami-Dade and Monroe counties. Plevin and Church will provide Franchisees an array of ongoing, value-added support services to support high-volume business and consistent Guest satisfaction.

Additional information about Dagwood's South Florida, LLC is available by contacting David Plevin at (954)740-1517 or [email protected].

About Dagwood's Sandwich Shoppes, LLC Dagwood's Sandwich Shoppes, LLC, a privately owned restaurant franchise company headquartered in Clearwater, FL and New Orleans, is the brainchild of "Blondie" comic strip creator Dean Young and longtime restaurant franchise marketing executive Lamar Berry. Organized in 2006, Dagwood's sells exclusive Market Partner Territories�, each representing 40 � 75 individual restaurant franchise units. Dagwood's Sandwich Shoppes have the fun, entertaining and universal appeal of the comic strip and, like the strip, they will offer guests the opportunity to suspend disbelief and step into a fun, wholesome, comic strip world. Dagwood's will feature more than 20 delicious sandwich menu items including Dagwood's Signature Sandwiches �made from the world's tastiest meats, unique breads and distinctive condiments � plus wraps, desserts, soups and salads. Additional information about Dagwood's Sandwich Shoppes is available by visiting www.dagwoods.us.com.

�2007 Dagwood's Sandwich Shoppe, LLC Blondie�2007 King Features Syndicate, Inc.� Hearst Holdings, Inc.

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17757 US Hwy 19 North
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