Amato's Franchises Introduce More Customers To "maine Italian"

Wednesday, August 24, 2005

It all started back in 1903 when Giovanni Amato began selling fresh baked rolls to dock workers in Portland, Maine. Soon he began adding meat, cheese, and fresh vegetables to his delicious homemade bread, and the "Maine Italian" sandwich was born. A century later Mainers are hooked on the sandwich customers who've moved to another state often stop by one of several Amato's Restaurants whenever they come back to visit and stock up on sandwiches before returning home.

A few years ago the company decided to expand by offering this popular restaurant concept as a franchise opportunity, and this decision has generated outstanding results. Maine and New Hampshire territories are sold out already, but franchise territories are available in Vermont, Massachusetts, and Rhode Island. Amato's is not after explosive growth. Instead, it strives for steady, stable growth by providing all franchisees with the solid support they need to succeed. "With 12 free-standing restaurants in operation we knew we had a viable product ripe for the franchise arena," said Amato's Director of Franchise Development Jeff Perkins. "Given our budget, we knew we had to methodically grow the market via a geographic ripple effect and capitalize on the gradual outcome a good product and successful business model would produce.

"This may not be the fastest way to grow, but I think for our company it was the best way to grow the concept. It is a cost effective way for us to expand our presence, as we provide strong support to our Franchisees. We are all about support and helping to make our existing Franchise Partners successful." Part of that support comes in the form of franchise site selection assistance. Amato's has developed detailed site criteria to help franchisees figure out, right from the start, what makes a good franchise location with the potential to sell a lot of food. Franchise support also includes a comprehensive six-week training program, operation and training manuals and materials, use of established supply sources, on-site training assistance, and of course, access to Amato's trade secret recipes. The company invests a great deal of its resources into making sure that each franchise is run well.

Start-up costs for this business opportunity range between $380,000 and $500,000. Franchise fee is $25,000, which in addition to giving you the company's full support and training gives you the right to own and operate an Amato's sandwich shop for ten years, with two five-year renewal options. Most franchisees are up and running four to six months after securing a site.

The success of every franchise comes not only from Amato's ample support of each motivated franchisee but also from this restaurant chain's tantalizing menu. Boasting over a hundred food items on their extensive menu, including pastas, pizzas, sandwiches, and salads, Amato's Restaurant serves up mouthwatering Italian food available "to go," perfect for today's busy northeasterners. Good Italian food and solid franchisee support that's Amato's recipe for success.

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312 St. John St
Portland, ME

Phone: 207-828-5981
Fax: 207-761-0977

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