Rewards Network Tapped By International Franchise Associates To Fuel Eatza Pizza Buffet Expansion

Friday, August 03, 2007

Rewards Network, a leading provider of marketing services and loyalty programs to restaurants, has just signed a contract with International Franchise Associates (IFA) to market all Eatza Pizza Buffet locations. Earlier this year IFA acquired the fast-casual chain to groom it for expansion. Ten Eatza Pizza locations are open currently, and IFA plans to roll out 11 more by year end. Explained IFA's Patrick Conley, "Our restaurants are spread across the country, making location-specific marketing very expensive. Rewards Network offers us the most effective and cost-efficient way to reach select markets coast to coast." Conley said he's equally impressed with Rewards Network's business intelligence capabilities. "We're counting on the customer feedback and traffic reports to help us monitor our locations and keep our expansion on track." Eatza Pizza features an all-you-can-eat lunch and dinner buffet that delivers quality and variety at a very affordable $4.99 to $7.99 price point. The buffet includes more than a dozen specialty pizzas, along with an enticing choice of fresh salads, pastas, veggies, cheese breads, and homemade desserts. Catering to families, every location also features a spacious children's play area with plenty of games and prizes to go around. Additionally, to accommodate groups and business meetings, Eatza Pizza's new website at www.EatzaPizzaRestaurant.com includes a Pizza Party Planner for making reservations online. Rewards Network President and CEO Ron Blake commented, "From Eatza Pizza's standpoint, we're the marketing and loyalty engine that gives them a competitive edge, driving members through the door and rewarding them for coming back again" Added Blake, "IFA's decision to work with Rewards Network is a clear indication of how committed the company is to ensuring each location's success." Eatza Pizza Buffet Locations in the Rewards Network Program Arizona: 13530 W. Van Buren Street, Ste. A-104, Goodyear, AZ 85338; 623-882-9996 3208 E. Bell Road, Phoenix, AZ 85032; 602-765-7900 17221 N. Litchfield Road, Surprise, AZ 85374; 623-546-1000 California: 3000 Big Dalton Boulevard, Baldwin, CA 91706; 626-813-6836 1525 E Ontario Ave, Corona, CA 92881; 951-279-6600 Mississippi: 1138 Highway 15 N, Laurel, MS 39440; 601-649-4444 N. Carolina: 5117 South Boulevard, Charlotte, NC 28217; 704-521-1110 Ohio: 1746 N. Memorial Drive, Lancaster, OH 43130; 740-652-9770 Utah: 755 W. Telegraph Street, Washington, UT 84740; 435-251-8880 Washington: 4320 N. Division Street, Spokane, WA 99216; 509-483-2091 About International Franchise Associates/Eatza Pizza Buffet Headquartered in Westport, CT, International Franchise Associates, Inc. was launched in 2007 with the acquisition of Eatza Pizza Buffet, a family-oriented restaurant distinguished by its superior product quality, all-you-can-eat value and variety, children's entertainment features, and pizza party accommodations for groups and meetings. Boasting a team of highly experienced and specialized franchise veterans, the company was founded to develop franchise opportunities, both nationally and internationally, through the creation or acquisition of unique franchise concepts that are profitable for franchisees and exciting for consumers. For further information about Eatza Pizza Buffet and available franchise opportunities, visit www.EatzaPizzaRestaurant.com or call International Franchise Associates at 203-226-4324. About Rewards Network Rewards Network (AMEX:IRN), headquartered in Chicago, Illinois, is a leading provider of marketing services and loyalty programs to the restaurant industry. Thousands of participating restaurants and other merchants across North America benefit from the Company's extensive email, internet and print marketing efforts; member ratings/feedback and other business intelligence; customer loyalty programs; and access to capital. In conjunction with leading airline frequent flyer programs and other affinity organizations, Rewards Network provides over three million members with incentives to dine at participating restaurants, including airline miles, college savings rewards, loyalty/reward program points, and Cashback RewardsSM savings. Additional details about Rewards Network can be found at www.rewardsnetwork.com or by calling 1-877-491-3463. Contacts For Rewards Network: Chris Curtis, 312-521-6754 Vice President, Corporate Affairs or For International Franchise Associates/ Eatza Pizza Buffet: Patrick Conley, 203-226-4324 Chief Technology Officer

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