P J.'s Coffee Changes Its Brand Name

Thursday, July 06, 2006

PJ's Coffee, founded in New Orleans in 1978, said it is aligning itself with its Big Easy heritage by formally assuming the brand, PJ's Coffee of New Orleans.

According to a news release, the New Orleans reference will begin to make its way into stores this fall starting with a new line of coffee packaging and coinciding with the 28-year anniversary of the concept.

PJ's distinguishes the packaging of the roasts with single colors from its logo red, purple and yellow-orange and the carefully selected images Canal Street Trolley, Jackson Square Chapel, Bourbon Street Jazz Band and a Garden District Antebellum.

The company said it wanted a strong tie to the city's resilience and recovery after Hurricane Katrina, which had an impact on 30 percent of PJ's Coffee shops. The company said Hurricane Katrina has galvanized the 28-year-old coffee brand with New Orleans, home to its roasting facility that sits four-feet above street level overlooking the Mississippi River.

"While the name change to PJ's Coffee of New Orleans is subtle in print, it is significant in the minds of our constituents, especially our franchisees," explains Chris Morocco, president of PJ's Coffee of New Orleans. "It reflects our commitment to New Orleans in physical presence and in distinguishing our coffee from the rest of the United States where specialty coffee has become a very competitive and crowded marketplace. New Orleans represents one of the leading coffee ports in the world, and we feel a sense of ownership and responsibility to New Orleans."

P.J.'s Coffee News and Press Releases

This article has been read 1585 times.

Would you like to own a P.J.'s Coffee Franchise?

For more information about becoming a P.J.'s Coffee Franchise owner, including a franchise overview, start-up costs, fees, training and more, please visit our P.J.'s Coffee Franchise Information page.

Or complete our free franchise advise form for a consultation about P.J.'s Coffee Franchise or any other franchise listed on The Franchise Mall.

P.J.'s Coffee Logo

P.J.'s Coffee of New Orleans
180 New Camellia Blvd., #100
Covington,, LA

Phone: (985) 718-1404

P.J.'s Coffee Franchise Information

Share This Page!


FREE FRANCHISE ADVICE

First Name:
Last Name:
Address:
City:
State: (US inquiries only please)
Zip:
Phone:
Email:
Capital to Invest

(Min $50k Investment)
Investment Timeframe:

Can I use my 401K or IRA
to buy a business?

Submit your request for a
FREE Franchise Consultation.