Levi's Jeans Introduces A New "curvy Bootcut" Jean

Monday, September 10, 2007

Curvy Cut Boot 528 Jean Specially Designed to Flatter Women With Curves

JLo and Beyonc may have made being curvy "bootylicious," but it can still be challenging for women with curvaceous bodies to find a great fit in a pair of jeans. The Levi's brand, the brand that invented the first women's jean, today announced the introduction of Levi's Curvy Cut Boot 528 jean. The new jean is specially designed with a smaller waist and room at the hips to accommodate and hug a woman's curves. The new jean will be available nationwide in June. The Levi's Curvy Bootcut is designed to eliminate the "gaping" many women experience in the back waistline of their jeans, with a lowrise waist in the front for a sexy flattering fit, and slightly higher in the back for the perfect amount of coverage to hug curves and ensure a flattering silhouette. "The Levi's brand continues to lead innovation in both fit and style for women's jeans," said Janine Chilton-Faust, Levi's brand vice president of design. "This new curvy jean is for a woman who is more curvaceous and is looking for a great stylish jean to hug her curves. The introduction comes on the heels of our incredibly successful launch of the Perfectly Slimming 512 jean designed with a proprietary feature to give women gentle flatting in the belly area." The Levi's Curvy Cut Boot 528 jean will be available in June at select department stores and chains nationwide. About Levi Strauss & Co. Invented in 1873 by Levi Strauss, Levi's Jeans are the original, authentic jeans. They are the most successful, widely recognized and often imitated jeans products in the history of apparel. Levi's Jeans have captured the attention, imagination and loyalty of generations of diverse individuals in more than 110 countries around the world and continue to do so today through jeanswear innovation. Levi Strauss & Co. has been leading innovation for more than 150 years. For more information about the Levi's brand, its products and the Levi's Stores, visit levi.com EDITOR'S NOTE: JPEGS AND SAMPLES AVAILABLE ON REQUEST. Amy Jasmer 415-501-6178 Fiona McRobert 917-697-5026 [email protected]

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Levi Strauss & Co.
1155 Battery Street
San Francisco, CA

Phone: (415) 501-6000
Fax: (415) 501-7112

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